Hankook Tire tops the tire category of the 'National Brand Competitiveness Index' for 17 consecutive years in 2025
May 30, 2025
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The "National Brand Competitiveness Index" is an index calculated by comprehensively evaluating brand awareness, image, relationship with customers, and loyalty formed through a company's marketing activities.Hankook Tire once again proved its premium status as a global integrated brand, "Hankook," by ranking No. 1 in the tire industry for 17 consecutive years from 2009 to this year.
Hankook Tire is constantly focusing on securing original technology, focusing on "Hankook Technodome," a high-tech research institute, and "Hankook Technoring," Asia's largest tire test track.As a result of these efforts, it is currently recognized for its industry-leading technology by supplying tires for new cars to 280 vehicles from about 50 global finished car brands.
In particular, last year, it significantly strengthened its supercar brand portfolio by supplying high-performance tire products to supercar brand Porsche's high-performance electric sports car "Taikan," BMW's 7th-generation high-performance sedan "M5," and Mercedes-AMG's high-performance coupe "Mercedes-AMG GT Coupe."
In addition, the world's first full-line electric vehicle tire brand "ION" was used to show an unrivaled presence in the global electric vehicle tire market.In March and April last year, the "Ion" brand product line was listed at the top of the global test and certification agency TVSD and German car magazine "Auto Bild" in comparison tests, respectively, proving the industry's highest level of technology.
Based on this technology, he is a key partner in leading EV brands such as Porsche, Tesla, Lucid, BYD, Hyundai Motor, Kia, Volkswagen, and Kupra.In addition, due to the continuous expansion of the lineup, it operates more than 300 standards ranging from 16 inches to 22 inches that can be installed in most existing electric sedans and SUV models, solidifying its position as a global electric vehicle tire brand.
In addition, Hankook Tire has secured ultra-high performance tire technology and is widely imprinting its status as an innovative technology company to fans around the world through sponsorship of more than 70 global motorsports competitions, including the World Rally Championship, the world's top motor sports competition organized by the International Automobile Federation, and Formula E, the world's top electric vehicle racing competition.
In addition, it is strengthening its status as a premium brand by continuing global sports sponsorship activities such as the European Football Federation's Europa League and Europa Conference League, the prestigious German professional football team Borussia Dortmund, and the world's most prestigious football award ceremony, Ballon d'Or.
In the future, Hankook Tire plans to further solidify its position as a Top Tier company by accelerating technology innovation that will lead the future mobility paradigm and conducting various activities to expand contact with global customers.
This article was translated by Naver AI translator.
