Hankook Tire Unveils Collaboration With Helinox Using Tire Compounds
May 30, 2025
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This project is a meeting between the two brands that provide the best experience at the point of contact with the ground, and is designed to provide customers with a pleasant brand experience by melting innovative technology of the global integrated brand "Hankook" into their daily lives through the material of camping, while further strengthening their premium brand status through collaboration with Helinox, which is highly recognized in the camping industry.
Ball Fit is a product that prevents the chair's legs from falling or sliding down the ground when using an outdoor camping chair. Born through collaboration, "Ball Fit" is an innovative item that provides excellent grip and durability by utilizing tire compounds that reflect the industry's highest level of technology and makes camping and moving moments more stable and comfortable.
At the top of the product, the component logo of Hankook Tire and Helinox is applied in intaglio. In the center, the off-road tire "Dynapro XT" pattern design of the SUV-only tire brand "Dynapro" is also applied to provide a unique off-road sensibility to customers who enjoy camping.
In particular, Hankook Tire's differentiated efforts to lead global ESG management by creating new values with upcycling products using compounds left over from the production of racing tire products can be seen.
The collaboration products can be found at the Helinox Creative Center (HCC) offline stores located in Seoul, Busan, and Jeju, and the official Helinox online store.
Meanwhile, Hankook Tire has been strengthening its status as a sustainable management leader since 2021 with a variety of activities that combine marketing and ESG, including startup brand "Tread & Groove," shoe brand "YASE" and upcycling projects that recycle tires, and developing RC car tires using high-performance racing tire compounds.
This article was translated by Naver AI translator.
