Hankook Tire Wins Red Dot Design Awards 2025 Main Award
May 30, 2025
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The award comes from the management philosophy of Chairman Cho Hyun-beom of Korea & Company Group, which prioritizes innovative design and technology as the core of premium brands. Hankook Tire has been recognized for its innovative design competitiveness as a top tier tire company since 2012, winning awards every year at the world's three major design awards, including the Red Dot Design Awards, Germany's iF, and the United States' IDEA.
Hankook Tire's "Weatherflex GT," which won the main prize, is a next-generation all-weather tire that provides all-weather performance and long mileage throughout the four seasons. It has acquired the European winter tire essential certification mark "3PMSF (3-Peak Mountain Snowflake)" and is characterized by consistent and stable driving performance even on winter roads such as snow, ice, and wet roads.
In particular, it was highly praised for its balanced implementation of dry road surface, wet road surface, and snow driving performance with a nature-inspired motif design such as an asymmetric pattern of broad-leaved leaves applied to the tread (tire surface in contact with the ground) and a kerf (thin groove among tire patterns).
In addition, it provides up to 70,000 km of mileage (tire life) with excellent durability through the application of the latest compound technology, and multi-performance that satisfies both driving performance and mileage. It proved its global competitiveness by recognizing consumer-centered design innovations such as noise reduction groove design and intuitive sidewall design.
Hankook Tire's "Weatherplex GT" has been meeting the needs of global consumers who value eco-friendliness and economy since its first launch in the North American market in the second half of 2024.
Meanwhile, the Red Dot Design Awards is a global award ceremony hosted by the International Forum Design in Germany that selects the world's best design products every year. It is divided into product design, brand and communication, and design concept categories, and the winning works are determined by comprehensively evaluating innovation, aesthetics, and functionality.
This article was translated by Naver AI translator.
