Harman Offers Best-in-class Premium Listening Experience With Audio By Bang & Olufsen Sound System Adopted by Nexo
May 22, 2025
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Audio by Bang & Olufsen, applied to Nexo, is the first automotive project with Hyundai Motor Company to popularize the Bang & Olufsen brand experience.
Based on a century of exceptional sound and timeless design traditions, the audio-by-Bang & Olufsen sound system is an intuitive premium audio that delivers Bang & Olufsen's sound philosophy to more consumers, aiming for pure, authentic, and immersive sound.
The Audio by Bang & Olufsen brand further enhances musical enjoyment in "The All New Nexo." Audio by Bang & Olufsen's best listening experience was completed through refined technology from Bang & Olufsen luxury car audio system engineers and tuning of Tonmeister.
Audio by Bang & Olufsen's sound philosophy focuses on the 'refined and smooth sound experience'. With a focus on providing a wider, relaxed and cozy sound experience, it accurately captures the reference sound and ultimately allows you to feel the best premium sound for listening to music on a daily basis.
14 speakers in the vehicle provide the best-in-class intuitive premium listening experience
The audio by Bang & Olufsen sound system, which Hyundai Motor and Harman's sound development engineers first applied to Nexo through collaboration, is an intuitive premium audio that vividly delivers tuned sounds with the best digital experience based on their expertise in cutting-edge sound and consumer technology.
Through 14 speakers in the vehicle, the sound tuned by top professionals is vividly delivered with the best user experience that enhances connectivity by applying UI/UX optimized for Gen-Z and millennials' digital experiences, providing a refined and smooth sound experience to match the hard and sturdy design presented by Nexo vehicles.
In addition, the modern, minimal and digital-oriented sound system harmoniously applied to the interior of the Nexo adds sensual sophistication to the interior of the Nexo vehicle designed to allow passengers to feel the warmth and comfort of home.
The audio by Bang & Olufsen sound system adopted by Nexo consists of 3-Way speakers at the front front to provide dynamic and harmonious rich sound and provide a stable sense of space through a wide sound stage.
The unique Unity Center speaker located on the dashboard not only achieves a stable sound combination with the left and right speakers but also improves the sense of space. The surround speaker located on the rear D-pillar does not simply convey sound within the vehicle, but recognizes and reconstructs the source of each sound to realize a three-dimensional sound stage. The external coupled subwoofer (ECS) subwoofer located in the trunk minimizes the size and weight of the speaker and maximizes deep and rigid bass performance.
In addition, innovative sound technologies such as BEOSONIC™, QuantumLogic Surround technology, Sound Focus technology, Hi-Res Audio authentication, Unity Center speakers, and ECS (External Coupled Subwoofer) provide the best-in-class intuitive premium listening experience.
Innovative state-of-the-art sound technology comprehensive
Drivers and passengers can also experience Beosonic™ technology, an intuitive user experience that can be experienced in Bang & Olufsen home audio, in the audio by Bang & Olufsen sound system.
Intuitive graphic sound control user interface Bezonic™ enables the adjustment of the desired sound with a single finger touch. The user can select one of four unique sound spaces, such as Bright, Energy, Relaxed, and Warm, or select a setting that combines multiple elements, and is set to make it easy for the user to find a specific atmosphere or preferred sound character. "Pinch and Zoom" allows you to control the surround level by increasing or decreasing the size of the small circle in the Bezonic.
QuantumLogic Surround is Harman's own technology that provides surround sound as if you were in a concert hall by separating the location of each instrument one by one. Unlike general stereo technology, which only distinguishes sounds from the left and the right, various sounds of music are analyzed and reinterpreted in a minimum unit, and then surround sound is composed.
Through the sound focus, the user may change the desired listening mode among a reference mode, a surround mode, and a cinema mode. Reference mode and surround mode provide an equivalent sound experience to all passengers on board the vehicle. Cinema Mode places vocal sound in the center of the dashboard and implements a wide sound stage and impressive deep bass in the vehicle interior, providing an experience as if you were in a movie theater.
High-resolution audio (Hi-Res Audio) authentication is a process that tests and verifies to meet the strict standards of sound recording, playback, and signal processing, thereby ensuring an excellent level of sound performance.
Unity Center speakers with Horn-structured tweeters provide a wide acoustic orientation angle with Harman patent speakers and apply ALumaprene® Cone to improve the sound expression of transparent high-pitched and soft mid-range bands.
Haman's innovative patented technology, ECS (External Coupled Subwoofer), uses an acoustic coupler that connects the air port inside the vehicle connected to the back of the speaker to the outside instead of reducing the enclosure space required for subwoofer or woofer resonance, increasing efficiency and providing the same performance as before.
Meanwhile, Harman will participate in the "Forrest Run 2025" Final Run event held at Yeouido Cultural Park on May 17 (Sat) as an official partner to run an audio-by-bang & Olufsen brand experience booth for participants in the competition, providing the first audio-by-bang & Olufsen brand experience opportunities and various things to enjoy.
A SNS event will be held in which participants who finished the competition will take a proof shot in the photo zone along with a record certificate containing their records and upload it to their personal Instagram account with the required hashtags (#AudioBANG&OLUFSEN, #Forrestrun, #HyundaiAudioBiBang&Olupson) and present Bang&Olupson Bluetooth speakers through a lottery.
In addition, "Next Zone Studio" will be held for four weeks from May 17 (Sat) to June 8 (Sun) to pre-book (Naver Reservation) and visit customers every Saturday and Sunday weekends (1 week: Pyeongtaek, 2 weeks: Wonju, 3 weeks: Jeonju Central, 4 weeks: Ulsan Central) and will be held by Nectizen, who can experience the features and lifestyle of Nexo vehicles. You can also experience the Audio by Bang & Olufsen brand at the 'Next World Studio' event.
Editor Song Moon-cheol mc.song@carguy.kr
This article was translated by Naver AI translator.
