Hyundai Motor Co.'s 'Forrest Run 2025' Campaign Results
May 30, 2025
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Hyundai Motor announced that 5,000 participants gathered for the "Final Run," a large-scale offline marathon competition held on the 17th (Saturday) to run a 10km course from Yeouido Park in Seoul to Sogang Bridge.
The 'Forrest Run' was launched with the aim of raising awareness of fine dust and creating a clean sky with Hyundai Motor's online and offline eco-friendly campaign, which marks its 10th anniversary this year.
The application for participation, which was recruited through Hyundai Motor's website on the 16th (Wednesday) of last month, was closed in 10 minutes, so interest was high again this year.
First launched in 2016 with the Ioniq launch, "Longestrun" has been reborn as a "Forrest Run" since this year to mark its 10th anniversary, and has established a one-person donation model in which one tree is donated when one participant runs.
As a result, 5,000 trees, equivalent to 5,000 participants, will be donated this year, and Hyundai Motor Vice President Chung Yoo-seok, Secretary-General of the Korea Business Division, Lee Won-tae, a working foundation, and "Gru," a new mascot of "Forrest Run," attended the event to deliver the plant donation.
Forrest Run' combined online and offline for 10 years, a total of 253,928 people ran 7,477,542km and donated 33,850 tree plants to Ioniq Forest.
Ionic Forest is a social contribution project being promoted not only in North America, the Czech Republic, Vietnam, Brazil, Germany, Turkiye, and India as well as in Korea to contribute to climate change response, biodiversity conservation and create a better world for the next generation.
This year, 3,000 lily seedlings, which were planted at Icheon nurseries in November last year, were transferred to Ioniq Forest Uljin to restore forest fires.
Meanwhile, Hyundai Motor unveiled a total of three short-form contents on its official SNS, including a short-form film called 'The Common Points of Nexo and Forest Run' to commemorate the launch of 'Forrest Run'.
In particular, the 'Looking for Longest Run Runners' event, which certifies the histories of past participants to commemorate the 10th anniversary, drew great attention, with more than 3,000 comments. In addition to
, a total of 14 booths have been prepared for participants to experience various experiences, including six external partner spaces (▲HDEX ▲ Bang & Olufsen ▲ Innisfree ▲ Paris Baguette ▲ Superbin ▲ WFP) and Hyundai Motor Group-linked experience spaces (▲ Ionic Forest ▲ Colorful Life ▲ Eco-Friendly Materials ▲ Blue Members ▲ Ruhr ▲ Jeonbuk Hyundai Motors Football Team ▲ Zero One-linked startups Glouly and Fitrix).
In particular, the Bang & Olufsen booth exhibited real cars to experience Audio by Bang & Olufsen, which was applied to "The All New Nexo," and also introduced "The All New Nexo" on the record wall, which was designed to allow participants to take commemorative photos with their records.
We would like to express our gratitude to everyone who participated in the newly created Forest Run, marking the 10th anniversary this year, said Vice President Chung Yoo-seok, head of Hyundai Motor's domestic business division. "We plan to continue to introduce eco-friendly activities for a sustainable future with more customers."
Editor Song Moon-cheol mc.song@carguy.kr
This article was translated by Naver AI translator.
