KGM expands sports marketing to strengthen brand competitiveness in Australian market
May 09, 2025
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Collingwood has won the most Australian Football League (AFL) titles since its foundation in 1892 (Tie Record, 16 times) and is a prestigious club with the largest number of members (120,000) among AFL teams.
The AFL is an Australian-style professional football league with a mix of football and rugby, and is one of the most popular professional sports in Australia.
KGM expects the signing of the sponsorship with the Collingwood club to enhance the brand image and expand sales volume through various marketing activities such as promoting KGM brands and products and creating digital content using players during AFL games.
It signed a three-year sponsorship with the Collingwood club from this season to 2027.
Australia is an opportunity market for KGM to grow as sales of SUVs and pickup models are increasing significantly, and the electric vehicle market is also increasing significantly due to increased consumer demand and improved charging infrastructure.
In particular, Rexton Sports (export name Mousseau) has recently been selected as the best pickup (COTY 2025, Car of the Year 2025) by Drive, a leading Australian online car media.
Since launching its first direct overseas sales subsidiary in Australia in 2018, KGM has recorded continuous sales growth and is aiming to export 7,000 units this year.
A KGM official said, "We are brightening the outlook for this year by recording an increase in exports in the first quarter of this year from last year, when exports recorded their highest performance in 10 years. As Australian excellent dealers invited to Pyeongtaek headquarters in April showed great satisfaction with their marketability through Musso EV and Torres hybrid test drives, we will increase sales volume by expanding the launch of various new models and strengthening cooperation with dealers."
This article was translated by Naver AI translator.
