Kia Holds "2025 Global Service Counselor Competition"
May 30, 2025
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The "Kia Global Service Counselor Competition" is an event that has been held every other year since 2011 to find the best service counselors and improve customer satisfaction.
The "Kia Global Service Counselor Competition," in which best service counselors selected from around the world compete, featured 43 service counselors who won the preliminary competition held in 41 countries this year.
The finals in Korea were held as a written test to evaluate customer response process knowledge to strengthen the role of service counselors, as well as a practical test to find improvements in customer response cases and evaluate on-site response capabilities.
Kia selected a total of 13 service counselors, including one gold, two silver, three bronze, and seven excellence awards, and delivered prizes and trophies as a result of the evaluation of the finals.
James Edward Felgate, a British counselor who won the gold medal for the highest score in the competition, said, "I feel even more proud through the Global Service Counselor Competition," adding, "It is an honor to win the championship at a gathering of outstanding service counselors from all over the world."
In addition to participating in the finals, participants had a fruitful time to experience Kia's production and service sites by visiting Autoland Hwaseong and brand experience space Kia 360.
A Kia official said, "Through the global-scale service competition, it was an opportunity to firmly maintain the value and sustainability of the Kia brand while enhancing the royalties of Kia service counselors around the world with excellent capabilities," adding, "We expect excellent service counselors with capabilities to provide differentiated customer experiences at the customer's closest point even when they return to the site."
This article was translated by Naver AI translator.
