Lexus Korea Holds 'Siked Market'... Proposing a Sustainable Food Culture in Daily Life
May 27, 2025
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The "Food Market" is an eco-friendly lifestyle market designed to connect producers who practice sustainable agriculture with consumers who support healthy food culture, and will be operated from 12 p.m. to 5 p.m. with a total of 38 sellers, including various farms, including Lexus-sponsored Lexus Young Farmers, handicraft teams and cooking teams. In particular, Lexus Young Farmers present a variety of agricultural products and products such as tomatoes, green tea, olives, and strawberries grown by eco-friendly farming methods.
Between 6 p.m. and 8 p.m. on both days of the event, "Farm to Table with Young Farmers" will be held for pre-applicants. This program, which is conducted in the form of social dining, was designed to provide an opportunity to connect environmental values such as carbon neutrality with daily life, focusing on sustainable food culture. It introduces crops grown by Lexus Young Farmers farmer Kim Tae-seok and farmer Won Seung-hyun, and Chef Jonah of "Yona's Kitchen" and Chef Kim Tae-yoon of "Our Planet" provide special gastronomic experiences using eco-friendly ingredients from Young Farmers.
The "Farm to Table with Young Farmers" program can be applied through the Naver reservation page of "Farmers Market Marche," and 30 people per day are accepted on a first-come, first-served basis. Details are available on the official Marche website and Lexus Korea website.
Lee Byung-jin, vice president of Lexus Korea, said, "We are happy to introduce young farmers who practice sustainable agriculture with Marche and help consumers practice eco-friendly choices in their daily lives. We plan to continue various projects that can promote a healthy food culture and sustainable lifestyle centered on Connect2 in the future."
Meanwhile, Lexus Korea has been running the Lexus Young Farmers program since 2018 to discover and support young farmers who practice eco-friendly agriculture. The agricultural products grown by Young Farmers are actually used in Connect2's drinks and desserts, and the value of eco-friendly ingredients is naturally delivered to consumers in everyday life. In addition, Lexus Korea continues sustainable activities across the environment, arts, and community by running the Lexus Creative Masters Awards, which discovers and supports emerging craft artists in Korea.
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Editor Song Moon-chul mc.song@carguy.kr
This article was translated by Naver AI translator.
