Share of bodybuilding books from May ahead of summer ↑…Women in their 30s and 40s have a high proportion of men in their 30s
May 20, 2025
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Kyobo Bookstore analyzed the monthly sales share of books in the health sector over the past five years (2020-2024), and the demand for books related to diet, exercise, and training has clearly increased since May, peaking in July.
On a monthly basis, the book share was the highest at 9.5% in July when midsummer began in earnest, followed by 9.1% in June and 8.6% in May. Except for May-July, the month with the highest share was December (8.5%).
By age, women in their 30s (19.3%) showed the highest proportion of purchases, followed by women in their 40s (15.4%) and men in their 30s (12.2%). It also drew attention that the proportion of men in their 30s was remarkable in the diet field, where the proportion of women was traditionally high.
In this regard, Kyobo Bookstore analyzed "As a result of reflecting the movement of readers to start taking care of their body ahead of the season when clothes become lighter."
In the 2025 bestseller list, books focused on healthy habit formation and functional recovery rather than temporary weight loss topped the list. From January 1st to May 18th, 2025, '100-year exercise', 'My body revolution', 'Switch-on diet' to turn on fat metabolism' and 'World's easiest sense of muscle connection' Self-care ranked 1st to 4th in the rankings.
This article was translated by Naver AI translator.
