SmartScore Signs Deal To Build Integrated Operating System With Philippine Premium Golf Resort

May 22, 2025

SmartScore Signs Deal To Build Integrated Operating System With Philippine Premium Golf Resort
A bird's eye view of the mega-complex resort under construction in the Philippine Clark area



Smart Score, a global golf IT cloud solution company, will sign a contract with the Philippines Premium Complex Golf Resort 'HANN Reserve' to build an integrated golf course operating system and expand its smart golf course construction business in the Philippines.

SmartScore and HANN Group signed an alliance agreement on the 20th to formalize the strategic cooperation between the two companies, attended by SmartScore's overseas business division head Yeom In-wook and HANN Group chairman Han Dae-sik.

Through this contract, SmartScore will build an integrated system that can improve operational efficiency and customer service across the golf course, including the ERP system, smart club control solution, real-time score registration and output system, round operation management, and mobile check-in system on the 54-hole golf course within 'HANN Reserve'.




'HANN Reserve' is a 450ha super-large complex resort in New Clark City, Clark, Philippines, and is being developed for a total of $3 billion (about 4.2 trillion won), including a world-class golf course of 54 holes, a PGA-affiliated academy, a premium resort, a complex commercial center, a casino, and an international school.

With the establishment of the system, SmartScore plans to implement a digital transformation of golf course operations and present new standards for premium golf resort operations through real-time operation monitoring and customer data-based marketing solutions.

In particular, it will collect and analyze major data such as visit data, usage patterns, and score records of golf course customers in real time to support the operation of differentiated marketing services such as customized promotions, marketing campaigns, and VIP customer management programs.




SmartScore Signs Deal To Build Integrated Operating System With Philippine Premium Golf Resort
SmartScore and HANN Philippines Inc. take a commemorative photo after signing a partnership. From left, HANN Philippines Inc., General Manager of Purchasing and Asset, Jesamine Durang, Vice President of Real Estate Development, Neki Liwanag, Head of SmartScore Overseas Business, Yeom In-wook, Chairman of HANN Philippines Inc., Han Dae-sik, General Manager Timothy J. Neil, Head of SmartScore Overseas Business, Kim Myung-rae)
Timothy J. Neil, HANN Reserve's general manager, said, "Reserve through collaboration with SmartScore will provide a relaxed and comfortable rounding environment based on digital innovation in the operation of golf courses. Through SmartScore's system, we will be able to manage fine details such as the state of the lawn on golf courses and conduct marketing activities that can target major markets, including Korea."

"Through this partnership with HANN Reserve, we have demonstrated once again the competitiveness and operational effectiveness of our golf IT solutions in the premium golf course market in the Philippines," said Yeom In-wook, head of the overseas business division at Smart Score. "We will continue to expand our smart golf course construction business and supply of IT solutions to major Southeast Asian countries including the Philippines." he said.

Meanwhile, SmartScore is expanding its golf tech business in earnest by providing integrated IT solutions to 410 golf courses in Korea, 70 golf courses in six foreign countries, including Vietnam and the Philippines, and plans to enter North America, Europe, Oceania, and Japan around the second half of 2025.




Starting with the opening of the Jack Nicklaus design course in the fourth quarter of 2025, HANN Reserve will establish itself as a premium golf resort representing Southeast Asia by opening the course in which Korean golf legend Choi Kyung-ju participated in the design in 2027, and the Nick Faldo design course in order in 2028.



This article was translated by Naver AI translator.