Coway to strengthen market dominance for dehumidification aimed at summer
Jun 24, 2025
Ahead of the full-fledged rainy season, Coway introduced two new dehumidifiers in succession to preempt demand and expand market share in summer. Amid the rain warning since mid-June, the company's strategy is to focus on differentiating itself from competitors by targeting segmented demand from premium models that combine clean functions to high-performance products with fast dehumidification speed.
Coway recently introduced 'Noble Dehumidifying Air Purifier' and 'Inverter Dehumidifier 23L' to strengthen its dehumidifying lineup with convergence premium and practical high-performance products. Coway 'Nobble Dehumidified Air Purifier' is an all-in-one product that significantly increases air management efficiency and space utilization by incorporating dehumidifying and clean functions into one. It has obtained the first grade of energy efficiency by applying a high-efficiency inverter compressor and has a rich dehumidification amount of up to 21 liters per day. The four-step clean filter system allows the removal of 99.999% of ultra-fine dust with a size of 0.01μm, as well as certification of floating microplastics reduction and allergy-causing substance removal performance.
In particular, air pop-up motion is applied to release clean air in the desired direction, and the direction of warm wind generated during dehumidification can be controlled according to the situation. Hygiene and convenience have also been strengthened. After dehumidification, automatic internal drying and UV sterilization functions minimized contamination and bacterial reproduction. When the water bottle is full, the tray automatically opens to intuitively tell you when to empty the water, and the water bottle has a handle for easy removal.
Launched together, 'Inverter Dehumidifier 23L' boasts the highest daily dehumidification among Coway dehumidifiers with a generous dehumidification amount of up to 23L per day. It has obtained the first grade of energy efficiency by applying a dual inverter compressor, and can reach comfort humidity in about 30 minutes at a speed three times faster than its existing model. It is equipped with a 6.1L large-capacity water bottle to reduce the hassle of frequent replacement and improve management convenience such as automatic internal drying, UV sterilization, and frost removal functions. Despite the ample capacity, the design was small and neat. The design and slim size that naturally blend into any space harmonize with the interior atmosphere of the house. It is easy to move with 360° rotating wheels and hidden handles.
Coway recently introduced 'Noble Dehumidifying Air Purifier' and 'Inverter Dehumidifier 23L' to strengthen its dehumidifying lineup with convergence premium and practical high-performance products. Coway 'Nobble Dehumidified Air Purifier' is an all-in-one product that significantly increases air management efficiency and space utilization by incorporating dehumidifying and clean functions into one. It has obtained the first grade of energy efficiency by applying a high-efficiency inverter compressor and has a rich dehumidification amount of up to 21 liters per day. The four-step clean filter system allows the removal of 99.999% of ultra-fine dust with a size of 0.01μm, as well as certification of floating microplastics reduction and allergy-causing substance removal performance.
In particular, air pop-up motion is applied to release clean air in the desired direction, and the direction of warm wind generated during dehumidification can be controlled according to the situation. Hygiene and convenience have also been strengthened. After dehumidification, automatic internal drying and UV sterilization functions minimized contamination and bacterial reproduction. When the water bottle is full, the tray automatically opens to intuitively tell you when to empty the water, and the water bottle has a handle for easy removal.
Launched together, 'Inverter Dehumidifier 23L' boasts the highest daily dehumidification among Coway dehumidifiers with a generous dehumidification amount of up to 23L per day. It has obtained the first grade of energy efficiency by applying a dual inverter compressor, and can reach comfort humidity in about 30 minutes at a speed three times faster than its existing model. It is equipped with a 6.1L large-capacity water bottle to reduce the hassle of frequent replacement and improve management convenience such as automatic internal drying, UV sterilization, and frost removal functions. Despite the ample capacity, the design was small and neat. The design and slim size that naturally blend into any space harmonize with the interior atmosphere of the house. It is easy to move with 360° rotating wheels and hidden handles.
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This article was translated by Naver AI translator.
