Hankook Tire marks the 10th anniversary of the launch of 'Rauffen' and the global brand leap is in full swing
Jun 30, 2025
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Hankook Tire's "Rauffen" is a global strategic brand that debuted at the SEMA show in 2014. Considering the driving environment and customer lifestyle by region, it has established a full lineup that encompasses all sedans, SUVs, and truck buses, providing a wide range of options for global consumers.
In particular, 'Rauffen' is stepping up efforts to tap into the domestic market with a wide lineup that reflects the preferences of drivers who prefer comfortable rides and a clear climate environment in the Korean market, such as ▲ ultra-high-performance comfort tires for four seasons 'S FIT AS' ▲'S FIT AS' ▲'Daily compote tires for four seasons' ▲'G FIT AS' ▲'G FIT AS' 등' On-road SUV tires 'X FIT HT.'
As it shares the industry's highest level of technology and quality management system owned by global integrated brand "Hankook", it is currently supporting safe and convenient driving for drivers in more than 100 countries around the world based on its excellent tire performance. Last year, it began to promote its influence in the global market by recording a single-year record of about 9 million sales.
Rauffen's innovative technology is recognized through tests in Europe's trusted automobile magazine, the center of the automobile industry. Starting with acquiring the "Satisfactory" rating in the 2020 test hosted by the leading German car magazine "Auto Bild," it has also proven its excellent performance in Germany's "ADAC" and Britain's "Auto Express."
In particular, in the recent performance tire test of Auto Bild, the high-performance tire "SFIT EQ+" was highly evaluated for its short braking distance, excellent water film resistance performance, and excellent quietness, and it was ranked as "satisfied" and matched with leading global brand products.
It is also showing its strong presence in the global commercial vehicle tire market. Since the launch of the lineup for truck buses in 2020, it has been operating 18 standard products due to aggressive line-up expansion, and this year, it has launched new products such as "LF95"LR02" in the European market and "LF29" and "LF28" in the Chinese market to provide the best driving solution for commercial vehicle drivers.
Based on its achievements in the replacement tire market, it is recognized as a brand with innovative technology by continuing cooperation in many global finished car brands and new car development sectors. Satisfying the strict technical requirements presented by finished car brands, it is about to supply tires for new cars to major models that will be released in the second half of this year.
In addition, it is actively engaged in sports marketing activities to spread its dynamic and innovative brand image around the world. Since the 2021/22 season of the UEFA Europa Conference League, he has been an official sponsor and is increasing brand awareness through exposure to brand logos and slogans in the stadium.
Meanwhile, 'Rauffen' is eager to tap into the global market based on technological innovation that has been repeated over the past decade. In the future, we plan to continue our leap as a global brand by supporting safe and enjoyable driving with specialized performance considering driving environments around the world and a wide product lineup reflecting customers' lifestyles.
This article was translated by Naver AI translator.
