NC AI, Korea's leading artificial intelligence company, reveals the latest AI technology and application cases to lead the game industry at AWS event

Jun 11, 2025

NC AI, Korea's leading artificial intelligence company, reveals the latest AI technology and application cases to lead the game industry at AWS event



NC AI, Korea's leading artificial intelligence company, reveals the latest AI technology and application cases to lead the game industry at AWS event


NC (NCsoft), Korea's leading artificial intelligence (AI) company, announced on the 11th that it participated in the 'AWS for Games AI Roadshow' held at the Gravity Hotel in Pangyo, Seongnam-si, Gyeonggi-do, and unveiled the latest AI technology and practical application cases that will lead the future of the game industry.

This event is the first AI and machine learning forum in Korea where more than 300 game developers gathered, and NCAI presented keynote speeches and high-tech demonstrations as a representative company in the game AI field. On this day, NCAI CEO Lee Yeon-soo delivered a keynote speech in front of about 300 game developers and industry officials under the theme of 「Using AI technology in the game industry」. CEO Lee emphasized that AI is no longer an option but an essential growth engine for the game industry, and said NCAI is providing new game experiences that improve productivity in game development and beyond the limits of creation based on its long R&D and hands-on experience.




In particular, the company introduced various innovative technologies such as the 3D generation model 'Barco 3D' researched and developed by NCAI, animation automation, and sound generation AI, and specifically presented application cases and future visions in the actual game development field and received positive responses from participants.

At the venue on this day, a demonstration booth was also set up to allow visitors to experience core AI technologies such as 3D, animation, voice and sound generation of NCAI. The 3D generation model 'Barco 3D' is a technology that can quickly generate high-quality 3D characters and objects with only text prompts or 2D images, dramatically increasing the efficiency of graphic asset production at the game development site.

Animation generation AI has shown that it automates the movement of characters to reduce the burden of manual work on developers and implement more natural and diverse movements, and the sound generation AI platform 'Sound Palette' is a technology that AI automatically generates and converts sound effects and character voices, and is highly utilized in actual game and video content.




In addition, NCAI's TTS is attracting attention as an optimized solution for entering the global game market as it can generate high-quality character voices in various languages and styles with only about 10 seconds of voice samples.

In addition, they shared their vision for creating new market value beyond the present, future, and productivity of AI technology in the game industry. Based on AI capabilities accumulated in the game industry, NCAI provides vertical AI solutions specialized in various industries such as fashion, media, and commerce.

In fact, NCAI is innovating the entire process of product planning, design, and production by collaborating with major domestic fashion brands such as MLB and Discovery through a large language model 'Barco LLM' developed by itself. It is conducting business discussions with various customers by dramatically increasing work efficiency, such as automatically generating dozens of design proposals within a few seconds even if a designer enters a keyword.




In addition, it plans to expand the market by providing various AI services such as automatic image and video generation, real-time multi-lingual dubbing, and chatbots in the media and commerce fields as a SaaS (software-as-a-service) model.

Lee Yeon-soo, CEO of NC AI, said, "We are very happy to participate in the AWS event and introduce various technologies of NC AI. NC AI is the leading company in the domestic game industry with accumulating experience in AI services, and we will continue to collaborate with various industrial partners to create innovative AI services that add value to the real world."

Prior to this, NCAI participated in the world's largest mobile communication exhibition 'MWC 2025' held in Barcelona, Spain in March, and presented hands-on AI demonstrations such as 'Avatarshift' in cooperation with LG Uplus, drawing attention from global company officials. The technology to create 3D avatars that can express emotions in real time with just one photo and voice input has been recognized for its applicability in various industries such as fashion and media as well as games. NCAI emphasized that it plans to establish itself as a 'digital expert' in domestic and international markets through a vertical AI strategy that accurately learns industry-specific data and workflow

Meanwhile, NCAI is NCsoft's AI specialized corporation, developing and supplying AI solutions that lead creation and business innovation in all industries beyond games under the mission of 'Everyone can be a Creator'. The company emphasized that it is upgrading various AI technologies such as audio, graphics, translation, and chatbot through its own R&D and external collaboration, and is maximizing the productivity and creativity of customers through customized solutions for each industry.





This article was translated by Naver AI translator.