Yonggak Sankul X Kungya Restaurants' collaboration product is introduced...Character marketing aimed at 2030
Jun 16, 2025
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Kungya Restaurants is a spin-off brand of 'Kungya' with an IP developed by MNB, and the recently released Kakao Talk emoticon is gaining popularity among the 2030 generation, with the number one popularity in a day.
Boryeong Consumer Healthcare, a subsidiary of Boryeong Co., Ltd., will introduce a product using the character 'Onpakungya' among Kungya Restaurants for packaging. In April, he participated in the Kungya Restaurants pop-up store held in Times Square in Yeongdeungpo and unveiled such limited-edition package products in advance. In particular, the product and collaboration artwork were exhibited through the Yonggak Sankul Photo Zone, and about 150,000 visitors to the pop-up store for 17 days were informed of the excellence of Yonggak Sankul.
According to IQVIA, a pharmaceutical market research firm, the Yonggaksan brand recorded sales of 26.7 billion won last year, maintaining its top sales in the over-the-counter cough medicine category with a market share of about 30%. Boryeong Consumer Healthcare plans to increase the interest of the 2030 generation and focus on expanding the market dominance of the Yonggaksan brand consisting of Yonggaksan Mountain and Yonggaksan Mountain through this brand collaboration.
An official from Boryeong Consumer Healthcare said, `This collaboration between brands is designed to inform the 2030 generation of the advantages and attractiveness of Yonggaksan Mountain.'`We will continue to promote the excellence of the Yonggaksan Mountain brand through various trend-based marketing activities.'
This article was translated by Naver AI translator.
