"2025 Chimacfest," the first step in the U.S. in October... K-Festival Starts Globalization
Jul 08, 2025
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A complex cultural event that introduces the whole K-culture centered on K-food
Korea's representative food festival 'Chimaek Festival', which continues the peak of K-culture, will be held for the first time in the United States in October, taking a full-fledged first step toward the globalization of the K-Festival.
It was announced on the 8th that 'CHIMAC-FEST LLC', jointly established by Chamcom USA and LinkOne, will hold '2025 ChimacFest' at Westminster Mall in Orange County, California, from October 10-12.
'2025 CHIMAC-FEST with K-Food Expo' is a complex cultural event that introduces the entire K-culture centered on K-food, presenting a variety of Korean food and K-beauty products in one place as well as representative K-food combinations called 'Chicken and Beer'.
To this end, various K-food companies, including Korea's leading chicken brands, beer, and desserts, will participate in the event and directly sell menus that are gaining global popularity and meet with U.S. consumers.
In addition, various contents such as traditional Korean performances, K-EDM live, and special booths introducing Korean regions will be prepared so that visitors can enjoy K-culture with their five senses beyond simple food events.
Among them, 'How to make somaek', 'Hangang Ramen', and 'Korean convenience store recipes', which are very popular with SNS shorts videos, are expected to receive great response from visitors.
In addition, the "2025 ChimacFest" is promoted as a cooperative model with Korean local governments and K-food companies, providing a bridgehead for entering the U.S., and at the same time providing a place to check consumers' real-time responses.
As K-food is becoming a daily life for people around the world, it is expected to be a new business opportunity for Korean companies seeking to expand their overseas markets.
A Charmcom USA official said, `In the meantime, K-food has been introduced indirectly through YouTube or some distribution channels, but there have been no large-scale offline events that directly interact with local consumers"'2025 Chimacfest' has great significance as an export model for the K-Festival in that it is an event that conveys the taste, culture, and locality of Korea together."
Meanwhile, 'ChimacFest' will be held in 2026, starting with this event, traveling to five cities across the United States, including Atlanta and Portland.
This article was translated by Naver AI translator.
