30th Anniversary Animation of BMW Korea..In-vehicle infotainment reveals
Jul 01, 2025
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BMW Korea has created a special celebratory animation that can be watched through in-vehicle infotainment to celebrate a meaningful year together with Korean customers who have consistently supported them over the past 30 years.
Under the theme of "meaningful moments with Korean society over the past 30 years," the animation emotionally depicts meaningful moments that Korean society has faced from 1995 when BMW Korea was founded to 2025. The fourth-generation BMW 5 series, which appears throughout the video, is the first model sold by BMW Korea and symbolically shows the relationship between the Korean market and BMW Group.
BMW Korea has collaborated with BMW Group's headquarters for a total of six months to complete an animation celebrating the 30th anniversary of its foundation that can be viewed in the vehicle. It is quite unusual for BMW Group to produce content only for a specific market, giving a glimpse of BMW Group's sincerity toward the Korean market.
The animation celebrating the 30th anniversary of the foundation of BMW Korea will be implemented through the BMW Festival App (BMW Festival App) installed on the BMW operating system 7 or higher. The BMW Festival app is a unique feature that allows you to enjoy a celebratory atmosphere directly in your vehicle during special anniversaries or festive seasons.
It is usually hidden and activated through remote updates only for a specific period of time, and combines short animation videos, ambient lights inside the vehicle, and sound effects to provide passengers with a pleasant and immersive audio-visual experience.
The 30th anniversary celebration animation of BMW Korea will be temporarily exposed from July to December, and can be watched by clicking on the "BMW Korea 30th Anniversary Message" notification window that pops up on the vehicle control display in the first week of each month.
In addition, a special theme commemorating the 30th anniversary of BMW Korea will be automatically added to the My BMW app. The theme applied as the wallpaper of the My BMW app is the same as the celebratory animation. It can be applied through the personalization menu at the bottom right of the app screen, and is available in two versions: light mode and dark mode.
Meanwhile, BMW Group Korea has held various events such as the BMW Group Korea 30th Anniversary Festival, the launch of an online limited edition with a special theme, and the creation of my own BMW edition to commemorate the 30-year journey with customers.
This article was translated by Naver AI translator.
