BMW promotion in July..iX1 focused on electric vehicles, including 12 million won discount
Jul 18, 2025
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However, the situation in the global market is a little different. BMW's sales fell 4% year-on-year as a result of its 24-year sales tally. Sales rose slightly in the U.S. and European markets, but overall sales fell, down 13.4% in China.
The Chinese market is also rapidly increasing as its brand's electric vehicle capabilities have improved. German-branded vehicles, which have been relatively popular so far, are experiencing a continuous decline in sales in the Chinese market.
As a result, BMW seems to be focusing more on the Korean market. First of all, 230 electric vehicles were put in for the first time in the industry to introduce a test drive membership program.
In addition, electric vehicle customer membership is working to increase the bond between electric vehicle owners by launching 'BMW iSoulmate'. It is using three major strategies to increase domestic sales. The first is the introduction of fast new cars.
In the case of the 5 series, it was also unveiled in Korea for the first time in the world. The 1st and 2nd series were also released in Korea quickly based on global standards.
The second is the release of various edition models. Edition models, which are mainly sold online, are drawing attention by selling limited edition models by composing colors and options for each series.
And it will also continue to maintain its unconventional discount policy, which has helped boost sales in the domestic market. Many discounts apply in July as well. When I looked into the most discounted vehicles, they are all electric vehicle models.
The most discounted model is the mid-size SUV electric car iX3. The ix3 is only available in single motor rear wheel drive versions. The price is 82.4 million won, but a 17 million won discount will be applied this month. Depending on the subsidy for electric vehicles, it can be purchased in the early 60 million won range.
It is a model that is sold steadily because there is little difference in price from domestic premium electric vehicles. However, a follow-up model will be unveiled through 2025 IAA in the second half of this year. A big change is scheduled, so it would be good to wait for the follow-up model.
BMWiX3 M Sports Special Edition
The second model with the highest discount rate is the compact SUV electric vehicle iX1. A 12 million won discount will be applied based on the 67.6 million won price. The big difference from iX3 is the dual motor.
If you prefer high-performance compact SUVs because it has performance in the zero-back 5 seconds range, you will be satisfied.
i5 is not much different from the internal combustion engine 5 series in appearance.
The third is the i5 model. At the time of the launch of the full change, the 5 series simultaneously developed and announced internal combustion vehicles and electric vehicles. In Korea, the popularity of the 5 series is the highest among BMW vehicles. The i5, the electric car version, does not.
For many reasons, i5 is subject to a high discount rate. The dual motor version X Drive 40 M Sports model, which was released in March 25, also has a high discount rate. It is discounted from 103 million won to 17 million won. The actual purchase price is around 86 million won. Considering the brand and performance, it is an attractive option. Compared to the Genesis G80 electric car version, the price is not high.
The BMW in July seems to be focusing on electric vehicles. Attention is focusing on how the results of this strategy will affect sales.
Editor Song Moon-cheol mc.song@carguy.kr
This article was translated by Naver AI translator.
