Black design, women's target light EV..Honda NONEe: Announcement
Jul 31, 2025
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Honda recently postponed the date of achieving carbon neutrality (zero carbon dioxide emissions) from 2040 to 2050 by 10 years, but still sees the optimal means as increased EV sales. Japan's EV market has tripled this year compared to 2020, but it is far behind other competitors.
N-ONEe: is a 'EV for everyone's ride'. Just as Honda's 'reaching national car', which was popular with existing compact cars, was N360, the 'reaching EV' inherited N-ONE e:.The N360 has gained popularity with its cute design and fun. In addition, the advantage was that the small body had a wide interior space and easy driving.
These advantages of the N360 have been inherited to the N-ONE electric car. Honda Powertrain General Manager Shinichiro Watanabe explained, "Honda's second light-type EV inherits the basics of N, and the 'EV within reach' is N-ONE e:."
Target customers are married women in their 40s and 50s and single women in their 20s. The specific persona is a married woman in her 40s who has finished raising children to some extent. She is a married woman who lives near the metropolitan area and local cities and shares it with her daughter. Customers who can drive comfortably and safely are targeted for this.
The single pedal control operated by one operation of the
button does not require the brake to be applied. You can run on your usual path with only the accelerator pedal. Watanabe explained, "It's a single pedal that feels like you've gotten better at driving." In addition, the steering position was made close to the driver so that the driver could drive in a more natural position.
A front wheel drive method equipped with a single electric motor has a maximum output of 64 horsepower. The distance is about 275 kilometers. Even if you run 20 kilometers every day, you will have enough time until the weekend. Recycle material was used for black panel or instrument panel accents at the front end.
The second row sheet can be divided into 50:50 and completely flattened, so it can also be used for car camping. In addition, it supports the V2L function, allowing users to use electronic devices such as laptops indoors.
Prices are expected to start in the mid to late 2 million yen range. The actual purchase cost is estimated to be in the early 2 million yen range, as Japan can receive a subsidy of 574,000 yen for electric vehicles.
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Editor Kim Tae-jin, tj.kim@carguy.kr
This article was translated by Naver AI translator.
