Deutsche Motors, AI Video Contest 'DRIVE THE FUTURE OF BMW' Completion
Jul 25, 2025
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The contest, which has a total prize of 20 million won, is designed to creatively embody the future vision of the BMW brand by utilizing generative artificial intelligence technology. In the preliminary round, participants produced and submitted AI videos with their imagination and technology under the theme of "The BMW 7 Series 30 Years Later." Based on this, the final 10 teams advanced to the finals after screening.
The finalists went through training sessions to enhance their understanding of brand philosophy and products through the orientation program organized by Deutsche Motors, as well as actual test drive experiences and disclosure of the main theme.
The finals were held in a way that one of the three categories was drawn and assigned to one of the autonomous driving sectors, electric vehicle sectors, and BMW 5 Series sectors to produce AI images that fit the theme. On the final stage, a screening method was applied to evaluate the work from various angles based on a five-minute presentation on the storytelling and production method, along with the screening of the produced AI video.
The screening strengthened fairness and professionalism by participating external experts such as AI content creator "Kipquan," vice chairman Choi Geum-sun of the Korea AI Film Production Association, and film director Kwon Won-seul. In addition, the general consumer's perspective was reflected in the results of the review by uploading the main work to Deutsche Motors' official YouTube channel so that anyone who watched the video can participate in online voting.
The progress of the competition and the advancement to the finals will be released sequentially on Deutsche Motors' official YouTube channel. Under the theme of BMW, this AI video contest is attracting attention as an operation method that considers the scalability and archive value of video content using AI tools at the same time.
Through this competition, we wanted to experiment with the possibility of creating future content based on AI technology and present a new way of brand communication, said Han Geon-ho, head of Deutsche Motors. "It is meaningful in that it is the first Generative AI video competition in the imported car industry."
Episodes about the participants' production process, the story of the completion of the work, and the results of the awards from the incentive to the grand prize will be uploaded to Deutsche Motors' official YouTube channel.
This article was translated by Naver AI translator.
