GM Korea Operations tops KSQI Automobile A/S for 7 consecutive years in 2025

Jul 24, 2025












































































Photo courtesy : carguy(www.carguy.kr)

































General Motors (GM) Korea's operations have once again proved its excellent customer service quality and capability by ranking first in the automobile A/S category for seven consecutive years in the "2025 Korea Industrial Service Quality Index" customer contact survey organized by the Korea Efficiency Association Consulting (KMAC).

































The KSQI Customer Contact Survey, organized by the Korea Efficiency Association Consulting, is an index of the level of service quality perceived by customers in the process of delivering services face-to-face with customers, and this year, a total of 139 companies and institutions in 34 industries were surveyed. GM's Korean operations scored 93 points overall in the automobile A/S category and was considered the No. 1 player in the industry. Among them, 100 points were scored in the explanatory attitude, speech/speech/call, and facility/environmental management items to prove high competitiveness.

















































































The KSQI customer contact survey in 2025 was evaluated in the field of face-to-face and digital customer contact, and the service evaluation team selected excellent companies through the Mystery Survey method, which evaluates services by visiting customer contact points in Seoul, Busan, Daegu, Daejeon, Incheon, and Gwangju. GM Korea's cooperative service network, which consists of 384 service centers nationwide along with nine direct service centers, provides excellent accessibility and consistent service experience to customers, and contributed greatly to GM Korea's excellent evaluation in the survey.

































In commemoration of this award, GM's Korean operations held a commemorative event to celebrate its achievement in first place for seven consecutive years at the headquarters of GM's Korean operations in Bupyeong, attended by Hector Villarreal, GM's Korean operations after-sales service division head Choi Eun-young, Han Sang-rok, Chief Quality Officer (CQO), Kim Yong-ho, president of GM's Korean operations cooperation service center, and executives and employees of GM's Korean operations.































Hector Vijarreal, president of GM's Korean operations, said, "The No. 1 automobile A/S division recorded in this customer contact survey for 7 consecutive years is a representative example of GM's promise to put customers first to domestic customers. GM's Korean operations will continue to practice customer-centered values and strive to establish itself as a more trusted company."

































Meanwhile, GM Korea's operations provide regular training to employees who directly respond to customers on the spot to provide the best service to customers and operate various programs to improve customer convenience services. In particular, in the A/S field, technical talents are nurtured through education such as maintenance technology diagnosis and mid- to long-term roadmap in preparation for the era of electric vehicles. In addition, while doing its best to acquire high-tech service capabilities, such as developing and applying advanced equipment and introducing a big data-based maintenance diagnostic analysis system, it provides a uniform high level of maintenance and customer service anywhere in the country through a network of 384 certified maintenance sites that meet the strict standards of GM's Korean workplace.

































In addition, it operates a "Call Center dedicated to Chevrolet Maintenance Reservation" to help customers easily maintain and inspect vehicles of various brands such as Chevrolet and GMC in more than 400 service networks nationwide. In addition, it is showing a differentiated experience through premium care services consisting of pickup & delivery, express service, and dedicated call centers, and this effort led to the recognition of customer response quality in May this year as it was selected as an excellent call center for 22 consecutive years in the KSQI call center category.


This article was translated by Naver AI translator.