GS Chairman Huh Tae-soo Calls Executive Meeting...Technology is a strategy center. We need to create opportunities

Jul 21, 2025

GS Group Chairman Huh Tae-soo convened executives of major affiliates on the afternoon of the 16th and focused on the group's future business strategies and key execution tasks. Executives were asked to put technology at the center of their strategy to turn crises into opportunities in the turbulent business environment.

About 150 people, including Chairman Huh Tae-soo and presidents and executives of major GS Group affiliates, attended the meeting. The meeting was designed to review the business performance of each affiliate in the first half of the year and to discuss group-level strategic directions to respond to the global business environment, such as rapid growth of Chinese companies, changes in the energy industry, population and social structure, and technological paradigm shift. With GS's flagship business groups such as oil refining chemicals, energy, distribution, and construction experiencing poor performance, executives agreed to find a breakthrough through a technology investment and execution-oriented approach.

Chairman Huh emphasized business transformation centered on new technologies. "The knowledge and data accumulated at all business sites are the most powerful assets we have," he said. "We need to combine these assets with AI and strengthen the collaboration system among affiliates to develop them into new businesses." he said.




He then directly explained the evolution direction of AI technology. Physical AI, which is used to innovate physical processes such as process optimization and robotics integration beyond Generative AI, will be an important turning point.

Chairman Heo said "Physical AI is expected to solve the problems facing our industry, and quantum computing has confirmed its potential as a technology that will change the landscape of the industry in the near future."If you are insensitive to technological change, you will not be qualified as an executive. We must understand the new world created by technology and find business opportunities." In the meantime, "Now that huge changes are underway, please put technology at the center of your strategy rather than just a tool and think fiercely about practical business transformation plans."

Examples of affiliates that developed digital services with AI technology were also shared at the meeting. Chairman Heo said "We are developing our own AI Transformation (AX) platform 'MISO' and speeding up AI internalization."Executive officers should be at the center of the action so that their members can take various actions," he said.




Orders for mergers and acquisitions (M&A) and venture investments were also followed. Chairman Heo "We are constantly reviewing various M&As at the group level, but now we need a more strategic and actionable approach."Please promote meaningful deals for future growth and strengthen strategic links with venture ecosystems to lay the foundation for GS's new growth."

GS Group plans to continue its technology investment and collaboration with affiliates in the second half of the year and respond flexibly to rapidly changing market changes.

GS Chairman Huh Tae-soo Calls Executive Meeting...Technology is a strategy center. We need to create opportunities
Chairman Huh Tae-soo convened executives of major affiliates on the afternoon of the 16th and focused on the group's future business strategies and key execution tasks.










This article was translated by Naver AI translator.