Hankook Tire to display tires for truck buses at Germany's 'Adeace Truck Grand Prix'
Jul 09, 2025
|
The "Adeace Truck Grand Prix" is one of the major commercial vehicle events in Europe along with the "IAA TRANSPORTATION." Since 2014, it has participated in the event to prove innovative technology that leads the global commercial vehicle tire market, while continuing to strengthen the premium status of the global integrated brand "Hankook."
During the event, the "Hankook Brand World" zone will be set up to display the latest products applied with Hankook Tire's state-of-the-art TBR technology such as "SmartFlex," "SmartLine," and "SmartCity" series.
Hankook Tire's "Smartech" technology is an innovative technology system that improves overall tire performance based on five key factors: ▲ safety ▲ mileage ▲ chip and cut prevention ▲ tire regeneration performance ▲ power.
In addition, the company plans to unveil various portfolios of "Laufen," a global second brand that continues to grow steadily in Europe, and "Alphabatread" of "Hankook SmartLife Solution," which was launched targeting the local renewable tire market, to provide a wide range of options for European commercial vehicle customers.
Meanwhile, Hankook Tire is steadily participating in major commercial vehicle exhibitions in Europe, including the U.K.'s Road Transport Expo, Germany's Transport Logistic, The Tire Cologne, and France's Solutrans, expanding communication points with local consumers, while promoting the image of a technology innovation company and the premium value of the Korean brand.
Based on these efforts, it has been recognized for its top TBR technology in the global commercial vehicle market by partnering with local premium commercial vehicle brands such as "The New Actros," "MAN," "SCANIA," and European premium trailer brand "Schmitz Cargobull" starting with "The New Attego" of "Mercedes-Benz Truck" in 2014.
In the future, the company plans to develop products optimized for local driving environments by utilizing advanced infrastructure such as "Technoplex" at its headquarters, "Korea Technodome," a high-tech research institute, and "Korea Technology," Asia's largest tire test track, while further strengthening its position as a premium brand through technology innovation and customization solutions that meet transportation industry trends.
This article was translated by Naver AI translator.
