Honda Korea implements 'Honda DREAMERS 2nd' Social Ambassador Project
Jul 01, 2025
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The Honda Dreamers project, which began last year, was inspired by the global brand slogan "The Power of Dreams How We Move You," which reflects Honda's willingness to help more people's dreams come true through mobility products and services and to become a driving force in developing society. Honda Dreamers introduced a variety of contents that take advantage of Honda Motor's charm and features through online channels such as blogs and YouTube during its activities.
The second Honda Dreamers, which will be active for six months from July, will consist of 10 influencer in the automobile and mobility sectors, and will play a role as a social ambassador to expand contact points between brands and customers by sharing technology and test-drive experiences with the Honda brand online.
The second Honda Dreamers will be given the opportunity to freely test drive all Honda's models, as well as experience the mobility brand Honda in a more colorful way by participating in major brand hubs such as Honda Mobility Cafe "The Go" and Honda Education Center and customer events hosted by Honda Korea. Honda Korea plans to actively support them to mass-produce more diverse contents, such as awarding excellent contents, along with a small amount of activity expenses.
Honda Korea CEO Lee Ji-hong said, "The Honda Dreamers project is meaningful in that it experiences Honda in more depth and creates vivid content from the perspective of customers," adding, "We will sincerely convey Honda's unique values and emotions to more consumers through Honda Dreamers."
This article was translated by Naver AI translator.
