The Korea Pharmaceutical Bio Association opens a course to deepen the marketing of specialized drugs incorporating Generative AI...September Training Proceedings
Jul 27, 2025
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It is a practical program centered on the practice of establishing marketing strategies using Generative AI, and is designed to further advance ETC marketing capabilities by reflecting the specificity of the pharmaceutical and bio industries and the latest digital trends.
Participants will practice ▲ marketing planning ▲ market analysis ▲ strategy establishment and simulation ▲ KPI derivation based on virtual specific brand products, and will use the latest Generative AI tools to establish their own marketing plans that can be applied to actual tasks.
For PM or Senior Marketing Manager who has completed an existing ETC Marketing Training (ETC Marketing I·II) or has more than 5 years of marketing experience. The training, which focuses on increasing the effectiveness of a small number of elite practice-oriented education, will be held at the education center in Bangbae-dong, Seoul, from September 23 to 24, and can be taken by both member and non-member companies. (However, tuition fees are different) Applications for courses are received on a first-come, first-served basis through the website of the association's education center.
"With AI's growing influence on marketing, this training will be a great opportunity to develop both data-based strategic thinking and digital capabilities together," said Jang Woo-soon, president of the association's Pharmaceutical Bio Academy. "We will continue to improve the quality of education with the aim of fostering practical talents who can respond flexibly to rapidly changing industrial environments." he said.
This article was translated by Naver AI translator.
