Low-speed aging craze that never cools down...We will continue to showcase distribution industry, professional gallery, and planning exhibitions

Jul 30, 2025

Low-speed aging craze that never cools down...We will continue to showcase distribution industry, professional gallery, and planning exhibitions
Data=Lotte Members



Lifestyle trends that seek to slow down aging and age healthily continue to attract attention.

According to a survey of Lotte Members' own platform 'Lime', the number of mentions of low-speed aging on SNS has increased sharply since January this year, increasing by 1,233% in April this year compared to January last year. In addition, 73.2% of all age groups were aware of the concept of low-speed aging, and 55.7% said that the low-speed aging craze would continue '. More than half of the answers were also 'willing to invest time and money for low-speed aging (54.4%)' and 'willing to practice low-speed aging diet (53.4%)'. The low-speed aging services you want to experience in the future were personalized nutrition and diet (45.1%), fresh and healthy food delivery (37.5%), and skin and beauty care (34.4%).

The distribution industry is also actively using this trend for marketing.




Major convenience stores such as GS25, CU, and 7-Eleven are releasing healthy food, small-dose mixed grains, low-sugar oil, and protein drinks one after another in line with the low-speed aging trend.

The online shopping industry is also making various moves.

Low-speed aging craze that never cools down...We will continue to showcase distribution industry, professional gallery, and planning exhibitions
KT Alpha Shopping launches a specialized specialist in its mall and holds a promotion that gives up to 20% of the reserves when purchasing beauty products every Sunday in August. The newly established 'Slow&(Ann)' specialist will strategically introduce beauty and health (Inner Beauty) categories that emphasize healthy beauty. You can meet the magazine-style storytelling content that curates brands and products every week, and the short-form exhibition that provides reviews of products used by influencer in short videos within 30 seconds. To commemorate the launch of 'Slow&(An)', an Olive Young mobile gift certificate (gift show) will be presented through a lottery to customers who have written reviews or expectations after watching the short form at 'Short Form Special Exhibition' for a week from August 11 to 17. You can also find a variety of products called Inner Beauty (Health) that find beauty by filling up your health from the inside of your body.




Previously held by Oasis Market, a variety of products were presented to help organize a balanced diet, such as grain products, high-protein products, and fresh fruits.

SSG.COM also sells eco-friendly vegetables and grains together at the premium food restaurant 'Rice Hall', and suggests seasonal fresh ingredients and recipes in its own magazine. Kim Seul-ah, CEO of Curly, also introduced the trend of low-speed aging by appearing directly on Sophie's Kick, which is being aired on the official YouTube channel.

An industry official said "This year as well "It is predicted that 'low-speed aging' will solidify its position as a major trend in the distribution industry along with 'Helsifle Leisure'."




Reporter Kim So-hyung compact@sportschosun.com



This article was translated by Naver AI translator.