Renault Korea President's sudden change..Purchasing Specialist Appointed September 1
Jul 22, 2025
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Renault Korea's new president has gained extensive experience in purchasing and leadership in the global automotive industry over the past 20 years. A graduate of Reims Management School in France, he joined Renault Group in 2015 after working with global auto parts maker ZF Lenkysteme.
Since then, he has held key positions in key bases, including France, vice president of purchasing A-segment, an Indian corporation, and head of purchasing at Alliance Innovation Lab, a Chinese corporation. Since 2023, he has served as vice president of battery and E-Powertrain, ADAS, connectivity, software, and electronic components purchases, contributing to Renault Group's technological innovation and electric vehicle transformation.
Meanwhile, since taking office in March 2022, current Renault Korea President Stefan De Blaise has led innovation to secure the company's long-term competitiveness and strengthen its strategic role within Renault Group. It has successfully launched the Aurora Project, a new car development project under the group's "International Game Plan" strategy, and launched its first model, Grand Coleos, in September 2024 and has received good reviews, with sales of more than 45,000 units in the Korean market so far.
Renault Korea was also designated as a key development and production hub for Renault Group's medium and large vehicles under the leadership of President De Blaise, further strengthening its weight within the group. President De Blaise led the strategic reorganization of Renault Technology Korea, an R&D center, and upgraded the Busan plant to produce both internal combustion engines, hybrids, and electric vehicles in a single line, laying the foundation for future competitiveness.
In April 2024, the company changed its name to "Renault Korea" and introduced the Losange logo, and actively promoted brand strengthening in Korea by introducing the concept of the flagship store Renault Seongsu and the new rnlt showroom.
De Blaise's appointment as CEO of Renault Group India reflects the group's confidence in his leadership and at the same time demonstrates Renault Group's strategy to emphasize India's importance as a key growth market. Renault Group India currently has more than 40,000 employees. The term of office will begin on September 1, 2025.
This article was translated by Naver AI translator.