Samyang Corporation's Refreshing Exchange Exceeded 12 Million Cumulative Sales of 3 Types of Lineups
Jul 09, 2025
|
Shinchuckhwan has developed a leading zero hangover cure product in the industry, noting the spread of sugar-free and zero-calorie concept products to various food categories in line with health-conscious consumption trends. Even now, among the hangover-relieving brands in convenience stores, Shin Hae-hwan is the only one that has both zero-concept hangover-relieving drinks and hangover-relieving jelly.
Zero-calorie hangover relief drink 'Zero Refreshing Booster' accumulated 7.77 million units were sold until last month, and two types of stick-shaped Zero Hangover Relief Jelly 'Zero Refreshing Stick' (Cheonggwa-flavored, Flat Peach-flavored) exceeded 5 million cumulative sales.
Rejuvenated booster, launched in January last year, is a zero-calorie hangover relief drink that uses allulose, an alternative sweetener, instead of sugar to lower the caloric burden and does not add food coloring and preservatives. It is characterized by a fresh and clean taste by combining hibiscus and grapefruit, which are often used in herbal tea.
Refreshing-hwan Stick Zero, introduced in January this year, is also a sugar-free zero-sugar hangover cure product using allulose. The calories are 11 kcal per unit, which is half of the existing stick products. It has a jelly-like texture, a refreshing and sweet green tea taste, and a flat peach taste, so you can eat it without any burden before and after drinking.
All of the zero-line products contain glutathione, a key ingredient in existing refresher products, which is effective for rapid decomposition of acetaldehyde and discharge from the body, which is the main cause of hangovers. It has also been proven to be effective in relieving hangovers. In response to the hangover-relieving functional labeling system that has been in effect since January, Shin Hae-hwan has secured scientific grounds to prove the hangover-relieving effect, and has also passed the review stage of empirical data submitted to the Ministry of Food and Drug Safety.
Shin Hae-hwan plans to continue to release zero-concept hangover-relieving products to strengthen its dominance in the non-drink hangover-relieving market while continuously increasing its share in the beverage-type hangover-relieving market.
Park Sung-soo, head of Samyang Corporation's H&B business PU, said, `Consumers' response is positive in that the products in the lineup taste good and have low calories, so they can be consumed without burden.' `We will continue to expand our portfolio of zero hangover relief products with three beats such as effectiveness, taste, and health to further increase our presence in the market.'
This article was translated by Naver AI translator.
