Volvo Flagship New XC90, S90 Released..The display has grown by 11.2 inches
Jul 02, 2025
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The seven-seater SUV, the XC90, the five-seater E-segment sedan, and the S90 are Volvo Cars' top-tier lineup that reflects the high-tech and human-centred philosophy that has led the history of Scandinavian design and automobile safety.
The new model has evolved into the most perfect form in history, reflecting the value of the flagship that customers want, such as ▲ A new design that emphasizes modern feeling in the era of electrification ▲ Next-generation infotainment experience that easily enjoys OTT, SNS, webtoons, e-books, etc. ▲ Advanced safety technology that combines Volvo's safety DNA ▲ 1,410W mesh design speaker, 11.2-inch vertical touch screen, and interior that combines Napa leather comfort.
The exterior is completely redesigned to change the details of the new matrix LED headlights, front bumpers, fenders and bonnets, and to highlight the presence of the flagship while closely harmonizing with the next generation of electric vehicles.
Front grille with diagonal mesh inserts and graphic patterns for the first time in the brand, along with the new Iron Mark, is finished with chrome or black hi-glossy according to two themes such as Bright or Dark to create a stronger and more solid image. In addition, we also provide original welcome and fairwell light sequences that are produced in sequential animations upon vehicle locking or unlocking.
The interior, which has created a modern Scandinavian living room, combines new high-quality materials in an innovative way for maximum comfort. The horizontal-shaped dashboard combines a new vertical air outlet design with textile using 100% recycled polyester and wood decoration with lighting that emphasizes texture.
It also provides additional storage space on the center console and adjusts the wireless charging location of the smartphone, along with improved ambient lights that create a more luxurious atmosphere when driving at night. The top-notch Napa Leather sheet, which provides excellent seating, offers a new standard of Cardamom, Charcoal, and Blond color options.
As one of the most innovative changes, connectivity developed with TMAP Mobility for the Korean market will be newly equipped with Volvo CarUX, a next-generation user experience. The 2026 vehicles adopted a new UX designed based on Qualcomm's next-generation Snapdragon® Cockpit Platform, which has about twice as fast responsiveness as before.
It is designed to intuitively check more information such as music and phone so that drivers can minimize distraction and focus on roads and driving for safer driving than
. In addition, it is equipped with an 11.2-inch standalone center display that implements clearer resolution by increasing pixel density by 21%, increasing visibility and convenience.
In addition, Naver's vehicle Whale browser will be newly installed for the first time as an imported car along with ▲ TAP Auto ▲ an AI platform dedicated to automobiles that boasts an average recognition rate of more than 96% in Korean with ▲ Korea's highest level of map data, NUGU Auto ▲ TAP Store that supports various third-party apps.
It is a web-based service that fully integrates the user experience of the smartphone into the car to use the desired service with the application, and you can enjoy various entertainment contents such as YouTube, various OTT services such as Wave, TVing, Coupang Play, SPOTV, SNS such as Instagram, Facebook, Thread, YouTube music streaming service, Naver Webtoon, and e-book.
In addition, you can enjoy FLO and Melon music services developed as an integrated type through voice recognition. Regardless of hardware or OS, you can experience continuously expanding services by supporting an open ecosystem that can easily develop various services according to web standards.
As
is a flagship model containing Volvo Cars' heritage, which is widely known as the safest premium car, it provides advanced safety cages and "Safe Space Technology" to support drivers from the risk of accidents and minimize damage.
It is a technology that identifies risks on the road in real time with radar, cameras, and ultrasonic sensors, and supports pilot assist, Lane Keeping Aid, Oncoming Road Mitigation, Blind Spot Information System, Rear Cross Traffic Alert with Autobrake, and Intersection Auto Brake.
"XC90 and S90 are models that combine the philosophy and technology of Swedish luxury for better life values," said Lee Yoon-mo, CEO of Volvo Motors Korea. "I hope you experience Volvo's masterpiece, which will be the new standard for today's flagship, from design that will lead Volvo to a new future, space design that considers all passengers, and innovative user experience that will evolve further."
The powertrain of the new XC90 in Korea is available in two types: a plug-in hybrid (T8) that can drive up to 56 kilometers per charge in pure electric mode and a gasoline-based 48V mild hybrid (B6) with ▲ maximum 300 horsepower output, both of which benefit from the second type of low-emission vehicles. In particular, an air suspension that provides excellent ride comfort with an active chassis that monitors cars, roads and drivers 500 times per second is applied to mild hybrid (B6) Ultra trim.
Sales trim will be released in Plus and Top Ultra depending on the differences in some convenience specifications such as ▲ wheel size ▲ Bowers & Wilkins High Fidelity sound system ▲ front seat power side support, massage, ventilation seat, etc. For ultra trim, you can select Bright and Dark exterior themes. The XC90 B6 Plus trim is priced at 88.2 million won, the B6 Ultra trim with air suspension is priced at 99.9 million won, and the XC90 T8 Ultra trim is priced at 116.2 million won.
The new S90 will be released as a plug-in hybrid (T8) that can drive up to 65km in pure electric mode per charge ▲ and a gasoline-based 48V mild hybrid (B5) with up to 250 horsepower output, consisting of Plus and Ultra, depending on the difference in some convenience specifications, with the S90 B5 Plus trim priced at 65.3 million won, the B5 Ultra trim priced at 71.3 million won, and the S90 T8 Ultra priced at 91.4 million won. For B5 Ultra trim, you can choose Bright and Dark exterior themes.
In addition, ▲ industry-leading 5-year or 100,000 km general parts warranty and consumables exchange service ▲ 8 years/160,000 km high voltage battery warranty ▲ 15 years free wireless update (OTA) support ▲ 5 years of digital service package usage are also provided.
Editor Kim Tae-jin, tj.kim@carguy.kr
This article was translated by Naver AI translator.
