Volvo Medium SUV XC60 Makes Most Sales In Brand History
Jul 17, 2025
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XC60, which debuted in the global market in 2008, is the best-selling model of Volvo Cars, which has been highly popular based on safety, quality, and premium driving experience. The current model, which emerged in 2017 with a new standard for premium SUVs, proved its excellent marketability by being ranked as the "2018 World Car of the Year", and last year, it sold 230,853 units, renewing the record for annual sales.
Based on this, it recorded 2.7 million cumulative sales in the first half of this year, surpassing the record of Volvo 240 (a total of 2,685,171) that has become the most iconic family car in brand history.
"Growing up in Sweden in the 1980s, the Volvo 240 model was an iconic family car that could be seen in front of almost every house garage," said Susanne Hgglund, head of Volvo Cars' global offer. "Today, the XC60 continues to be the most sold and most successful model in the brand's history beyond the family car."
Prior to the XC60, the model that received the most choice as a family car representing Volvo Cars worldwide is the "Volvo 240 Wagon." Launched in 1974, the Volvo 240 has been praised for presenting a milestone for the family car, featuring a high-tech body design and versatile interior space with front, rear, and shock absorption zones. In particular, safety cages are still a technology that can protect many passengers today.
It is also the first model to feature improved lateral impact protection technology, which has since introduced the foundation of one of Volvo Cars' patented technologies, the Side Impact Protection System (SIPS). In addition, in 1978, the world's first innovative technology, Child Booster Cushion, was installed.
Volvo Cars' safety heritage to introduce a family car can also be found today on the XC60. In particular, the world's first emergency braking technology, which is applied to new cars around the world today, was introduced in 2008 and in 2017, it has won numerous awards for maintaining lanes in the event of a collision with an oncoming vehicle, and is considered one of the safest cars on the road.
Editor Kim Tae-jin, tj.kim@carguy.kr
This article was translated by Naver AI translator.
