The popularity of high balls is not declining, especially among the MZ generation.
In particular, lemon with fresh citrus scent and pungent acidity is considered the epitome of vitamin C and is gaining more attention as a friend of high balls in summer.
Highballs with lemon slices have become so popular that they are sold out, and accordingly, related products are being released and various promotions are continuing.
BB Lab's "100% Organic Lemon Juice" by Nutri1 Co., Ltd. will hold a collaboration promotion with Kooksoondang, a representative traditional liquor company, at 7-Eleven until the 31st. BB Lab will present its representative popular product "100% organic lemon juice" at a special set price at 7-Eleven along with Kooksoondang's "100% organic lemon juice". Lemon juice can be found at 100 won when purchasing a promotional collaboration set by applying an exceptional discount compared to the regular price.
Tizen, a fermentation company, recently introduced 'Gen Highball-flavored lemon 0.0', adding fresh lemon to non-alcoholic high balls. It contains 0g of sugar and 9kcal in a 350ml can, so you can drink it without burden, and it also contains postbiotics called next-generation lactobacillus.
GS25 also recently introduced 'Sobignon Lemon Blanc High Ball 500ml' selected by Chef Ahn Sung-jae. It is a premium highball containing sauvignon blanc in Marlboro, New Zealand, known as a world-class wine producer, and does not mix alcohol separately, making the wine's unique flavor alive and adding fresh raw lemon to complete a refreshing and clean taste, not an artificial scent.
Meanwhile, sales of high balls in the first half of this year of convenience store GS25, which has a major customer base among young people, increased 81% year-on-year, and the composition of sales in alcoholic beverages also changed significantly. According to a survey of the sales composition of the three main categories of highball, wine, and spirits, in the first half of 2024, they were highball (26.0%), wine (29.9%), and spirits (44.1%), but in the first half of 2025, the proportion of highball increased by 14.0 percentage points to highball (40.0%), wine (25.9%), and spirits (34.1%).
This article was translated by Naver AI translator.
