K Golfwear Fashion Made by Advanced Science and Professional Golfers Target the World
Aug 18, 2025
K-Golfwear, which combines the advanced science and technology of KAIST (Korea Institute of Science and Technology) and the field know-how of Korean professional golfers, has taken the starting line toward the global stage.
The golf wear brand 'LUVERO' signed an agreement 'MOU' with KAIST Professor Kim Sang-wook's research team, grapheneol, a new graphene material company, and HANA KOVI INC, a global clothing manufacturing company, at the KAIST Faculty Hall on August 14th.
This cooperation is aimed at developing K-golfwear that satisfies both functionality and sensitivity and entering the global market in earnest by converging KAIST's global graphene source technology and professional golfers' wearing experience and feedback into clothing production.
KAIST Professor Kim Sang-wook is in charge of technical support for the development of high-performance materials based on graphene technology, and graphene ol is in charge of supplying materials. HANA KOVI INC oversees production of products based on its clothing production know-how accumulated over 30 years, while Lubero Ambassador (Pro Golfer) strengthens consumer contact points through wearing tests, feedback, and content production.
The co-developed golf wear will be applied with smart fabric technology to control body temperature and improve comfort along with lightweight, waterproof and breathable materials, and durability and lightweight will be strengthened.
Through this project, Louvero presents a new category called 「K Fashion-based Advanced Sportswear" and is expanding brand awareness through professional golfer sponsorship and global promotional activities in Japan, Australia, and Thailand.
"By combining Korean science and technology with sports performance, we will become a world-class functional golf wear brand. We will expand our global online platform and actively utilize Korea's excellent distribution system to target global presidents. "
In addition, President Ko Jung-seok of HANA KOVI INC said, "We will promote the excellence of K-fashion and lead globalization by utilizing all of our clothing manufacturing technology accumulated for more than 30 years."," he said.
Through this cooperation, expectations are high on how the convergence innovation model created by KAIST, professional golfers, new material technology companies, and global manufacturing companies will perform in the global sportswear market.
The golf wear brand 'LUVERO' signed an agreement 'MOU' with KAIST Professor Kim Sang-wook's research team, grapheneol, a new graphene material company, and HANA KOVI INC, a global clothing manufacturing company, at the KAIST Faculty Hall on August 14th.
This cooperation is aimed at developing K-golfwear that satisfies both functionality and sensitivity and entering the global market in earnest by converging KAIST's global graphene source technology and professional golfers' wearing experience and feedback into clothing production.
KAIST Professor Kim Sang-wook is in charge of technical support for the development of high-performance materials based on graphene technology, and graphene ol is in charge of supplying materials. HANA KOVI INC oversees production of products based on its clothing production know-how accumulated over 30 years, while Lubero Ambassador (Pro Golfer) strengthens consumer contact points through wearing tests, feedback, and content production.
The co-developed golf wear will be applied with smart fabric technology to control body temperature and improve comfort along with lightweight, waterproof and breathable materials, and durability and lightweight will be strengthened.
Through this project, Louvero presents a new category called 「K Fashion-based Advanced Sportswear" and is expanding brand awareness through professional golfer sponsorship and global promotional activities in Japan, Australia, and Thailand.
"By combining Korean science and technology with sports performance, we will become a world-class functional golf wear brand. We will expand our global online platform and actively utilize Korea's excellent distribution system to target global presidents. "
In addition, President Ko Jung-seok of HANA KOVI INC said, "We will promote the excellence of K-fashion and lead globalization by utilizing all of our clothing manufacturing technology accumulated for more than 30 years."," he said.
Through this cooperation, expectations are high on how the convergence innovation model created by KAIST, professional golfers, new material technology companies, and global manufacturing companies will perform in the global sportswear market.
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This article was translated by Naver AI translator.
