Korea P&G Leads Community Daily Recovery With Long-Term Support
Aug 21, 2025
The number of domestic disasters and the scale of damage are rapidly increasing due to the recent deepening of the climate crisis. According to the statistics of the Ministry of Public Administration and Security, the amount of property damage caused by natural disasters shows a continuous increase In the 2000s, it increased sharply as it exceeded 20 trillion won.
Large forest fires and heavy rain damage are also repeated every year. These disasters are emerging as a serious social task that not only destroys the daily life of the community in a short period of time, but also takes a long time to recover.
As disasters gradually become larger and constant, the importance of long-term and sustainable responses beyond short-term slogans is increasing to stabilize the lives of the affected residents and restore the community. Under the corporate mission of 「Today's Change for a Better Life」, global household goods company Korea P&G has continued its activities to support community recovery at domestic disaster sites such as heavy rain and forest fires by using disaster relief as a key pillar of social responsibility.
As part of a long-term disaster relief support project, P&G Korea donated 7,000 of its antibacterial and deodorizing products to Sancheong-gun, Gyeongsangnam-do, which has been suffering from recent wildfires and heavy rain damage. The donation was carried out in response to the community's request for urgent improvement in the sanitary and living environment, which has been worsened by flooding. Donated goods will be delivered to families affected by flood damage and public welfare institutions through local family centers and children and youth centers through the Children's and Future Foundation (Chairman Lee Hoon-kyu).
In addition, Korea's P&G is continuing to pursue recovery activities in Gyeongbuk, which was damaged by a large wildfire in March. At that time, a total of 55.8 million won was raised, including the amount raised by executives and employees, and some of it was donated for fire repair work at Jipum Elementary and Middle School facilities in Yeongdeok-gun, Gyeongsangbuk-do. The remaining donations were delivered to support multicultural families affected by fire in Wanju-gun, Jeollabuk-do, to purchase daily necessities and household appliances.
Lee Ji-young, CEO of P&G Korea, said "We express our deepest sympathy to all those who suffered unexpected heavy rains and wish you a safe and peaceful daily life as soon as possible."Korea P&G will continue its support activities that reflect the practical needs of the community so that it can serve as the basis for long-term daily recovery."."
Large forest fires and heavy rain damage are also repeated every year. These disasters are emerging as a serious social task that not only destroys the daily life of the community in a short period of time, but also takes a long time to recover.
As disasters gradually become larger and constant, the importance of long-term and sustainable responses beyond short-term slogans is increasing to stabilize the lives of the affected residents and restore the community. Under the corporate mission of 「Today's Change for a Better Life」, global household goods company Korea P&G has continued its activities to support community recovery at domestic disaster sites such as heavy rain and forest fires by using disaster relief as a key pillar of social responsibility.
As part of a long-term disaster relief support project, P&G Korea donated 7,000 of its antibacterial and deodorizing products to Sancheong-gun, Gyeongsangnam-do, which has been suffering from recent wildfires and heavy rain damage. The donation was carried out in response to the community's request for urgent improvement in the sanitary and living environment, which has been worsened by flooding. Donated goods will be delivered to families affected by flood damage and public welfare institutions through local family centers and children and youth centers through the Children's and Future Foundation (Chairman Lee Hoon-kyu).
In addition, Korea's P&G is continuing to pursue recovery activities in Gyeongbuk, which was damaged by a large wildfire in March. At that time, a total of 55.8 million won was raised, including the amount raised by executives and employees, and some of it was donated for fire repair work at Jipum Elementary and Middle School facilities in Yeongdeok-gun, Gyeongsangbuk-do. The remaining donations were delivered to support multicultural families affected by fire in Wanju-gun, Jeollabuk-do, to purchase daily necessities and household appliances.
Lee Ji-young, CEO of P&G Korea, said "We express our deepest sympathy to all those who suffered unexpected heavy rains and wish you a safe and peaceful daily life as soon as possible."Korea P&G will continue its support activities that reflect the practical needs of the community so that it can serve as the basis for long-term daily recovery."."
|
This article was translated by Naver AI translator.
