Oh Un-wan from Seongsu-dong, Generation MZ...Celex Properties Challenge Field Pop-up Event Completion

Aug 11, 2025

Oh Un-wan from Seongsu-dong, Generation MZ...Celex Properties Challenge Field Pop-up Event Completion



MZ generation sports enthusiasts had a great time at the 'Sports Challenge' held in Seongsu-dong, Seoul last weekend.

Maeil Dairy's subsidiary Maeil Health Nutrition's 'Sellex' pop-up event for two days from the 9th to the 10th in Yeonmu-gil, Seongdong-gu, Seoul, ended successfully. According to the organizer's estimate, approximately 2,500 cumulative visitors and 200,000 viewers of Naver Live Shopping (based on Saturday the 9th) live on the event site.

Oh Un-wan from Seongsu-dong, Generation MZ...Celex Properties Challenge Field Pop-up Event Completion
The event was crowded with young people, foreign tourists, and family outings who enjoyed exercise from opening time to closing, demonstrating high interest in WPI (separated whey protein) and 'Sellex Properties' products. The pop-up event is a concept of a sports challenge in which visitors participate in person, and a total of five experience zones were prepared, including 'learning zone' to challenge the ▲10m sprint in the 'SELEX PROFIT Challenge Field' ▲'waiting zone' to experience the deadlift'▲'waiting zone' to learn the excellence of WPI 'SELEX Lab' ▲'tasting zone' to sample the WPI protein drink 'Tasting zone' to make their own SELEX keyring' to capture the visitors' five senses. Participants who completed each zone's mission were presented with products such as SELEX 'Profit Runner Lemon' and 'Profit WPI Drink' as well as a specially made nylon bag and key ring.




Special events organized during the event were also very popular. Professional bodybuilder Ma Sun-ho's one-day class, which took place on the 9th, was filled with participants trying to learn athletic know-how, and several sports players and influencers who made a surprise two-day visit added vitality to the scene. In addition, 'SNS Rumor Mission', which takes pictures in the photo zone and authenticates them on Instagram, also attracted a lot of participation and became a hot topic online.

A representative of Maeil Health Nutrition Select said, "Many people enjoyed and participated in the concept of experiencing everything from exercise to nutritional intake in one place in this propit pop-up event."We will continue to provide various communication opportunities to communicate the superiority of WPI-separated whey protein and the advantages of 'Profit' products to more consumers in the future."






This article was translated by Naver AI translator.