Water intake in summer, bacterial propagation, and decay are the most worrisome...Water Quality Reliability Priority Criteria
Aug 13, 2025
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This is the result of a survey of 954 adult men and women nationwide conducted by German eco-friendly water purifier brand Brita from July 29 to August 3.
According to the survey, which was conducted to understand the drinking habits and hygiene and environmental awareness of consumers in the hot summer, the most worrisome points when drinking water in the summer were 'bacterial reproduction and decay'(48.2%), and'impurities due to old piping'(25.9%). The most important factor to consider was 'the reliability of water quality'(67.5%) at a high rate. It has been revealed that hygiene and safety have become the key criteria for water intake in the summer.
In addition, when storing water in the home, 'the use of a water purifier with unknown internal hygiene'(33.0%), 'the increase in disposable bottled water waste'(27.8%), and 'the lack of refrigerator space'(20.2%) were pointed out as inconvenient factors. When using bottled water, environmental and health burdens such as 'plastic waste discharge'(37.2%) and 'microplastic consumption concerns'(32.6%) also appeared.
On the other hand, Britta users cited 'It feels hygienic as only the filter needs to be replaced' (67.6%) as their biggest advantage (multiple responses are possible), and 'Little Environmental Burden' (57.5%) and 'Economic' (50.6%) were highly responded, so Brita was evaluated as a drinking solution with hygiene, eco-friendly, and economic feasibility.
Angelo Di Praia, CEO of Brita Korea, "For consumers' hygienic and safe water consumption during the summer, Brita provides a reliable solution based on 59 years of German water purification technology accumulated."By providing safe, non-boiling water, we will build a sustainable water purification system tailored to a variety of lifestyles."," he said.
This article was translated by Naver AI translator.
