Demand for Low-Collar and Low-Calorie Products Surges Due to the Spread of Health Lifestyle...It's less sweet and light during the Chuseok holiday
Sep 16, 2025
Demand for low-sugar and low-calorie products is increasing rapidly due to the recent spread of health-oriented lifestyles such as low-speed aging and Healthy Pleasure.
In fact, the size of the domestic mortgage market, which was 90.3 billion won in 2016, surpassed 300 billion won in 2022, of which the low-cost and low-calorie source market has nearly tripled in the past year. According to NielsenIQ Korea, the dressing and sauce category market with Health & Wellness properties grew by 40% and 300%, respectively, compared to the previous year, while the allulose category market for alternative sugar consumption increased by more than 100% during the same period. The number of searches for 'mortgage source' on Naver more than tripled last year compared to the previous year.
Low-sugar and low-calorie trends are also appearing in gift sets introduced in the food industry for the Chuseok holiday.
Dongwon Home Food will introduce three types of Vivid Kitchen low-calorie and low-calorie sauce gift sets consisting of low-calorie sauces and low-calorie Korean cooking seasonings that are good for preparing holiday foods for Chuseok.
'Mortgage Sauce & Dressing Gift Set' contains Vivid Kitchen Low Calorie Tomato Ketchup, Mortgage Sesame, Oriental Salad Dressing, and Oyster Sauce. Vivid Kitchen Sauce meets low- and low-calorie standards with sugar and calorie content of less than 5g and 40kcal per 100g, respectively. 'Jongwon Korean Cooking Seasoning Gift Set' consists of products that can be used for holiday foods such as japchae, bulgogi, and stir-fried spicy pork, as well as side dishes such as stir-fried anchovies and stir-fried spicy dried seaweed. Instead of sugar, allulose was used to reduce the sugar content per 100 g to less than 3 g.
For the first time, the target will also introduce three types of 'LOWTAG' mortgage gift sets' that intuitively show that the product meets the low (低) and no standards of the Ministry of Food and Drug Safety, reflecting the lifestyle of health-conscious consumers. ▲Lower sugar content and calories 'Mangju red vinegar set' ▲'Allulose set' that can be used widely for various purposes by dividing it into cooking and syrup, as well as 'Mangju dressing set' that can be used for various dishes. All products utilized 'allulose' per replacement produced in Korea with the target's own technology, and in the case of low-sugar red vinegar sets, a dedicated bottle for easy drinking was also configured to increase practicality.
Daesang Cleanwon is rapidly expanding its low-sugar and low-calorie product line by introducing five 'LOWTAG' products centered on pastes in April, three dressings in May and two drinking vinegar red vinegar in June. The newly introduced 'LOWTAG' mortgage sauce this month is a total of three types: ▲ mortgage oyster sauce ▲ mortgage sweet chillis ▲ mortgage pork cutlet sauce, which is characterized by lower sugar content and calories using ingredients extracted from stevia leaves and allulose produced by the target. Within this year, it plans to expand its lineup of low-sugar sauces by launching four additional types, including low-sugar ketchup, low-sugar honey mustard, low-sugar seasoned chicken sauce, and low-sugar mayonnaise.
CJ CheilJedang will even enter the new gift set market by introducing desserts such as 'Best Man Gaeseong Yakgwa' which contains the know-how of Korean traditional cookie master and 'Best Man Hajeongyanggang' which is tailored to the mortgage trend. It is an emotional package reminiscent of Korean traditional patterns, and it is perfect for souvenirs or daily gifts for foreign visitors who want to present K-desserts.
Recently, CJ Cheil Jedang launched nine low-sugar lineups 'Sugar Light', which significantly reduced sugar content compared to existing products, and announced its plan to grow the low-sugar sauce and sauce market, which is a basic ingredient for cooking. Three types of 'Snow White Sugarlight Low-Garge Dressing', three types of low-Garge Oyster Sauce, low-Garge Seasoning, and low-Garge Entertainment will be introduced one after another.
An industry official said, "We expect demand for low- and low-calorie products to continue to increase as the 'Health Digging' that carefully checks nutritional ingredients and focuses on health care among the MZ generation becomes more common."
In fact, the size of the domestic mortgage market, which was 90.3 billion won in 2016, surpassed 300 billion won in 2022, of which the low-cost and low-calorie source market has nearly tripled in the past year. According to NielsenIQ Korea, the dressing and sauce category market with Health & Wellness properties grew by 40% and 300%, respectively, compared to the previous year, while the allulose category market for alternative sugar consumption increased by more than 100% during the same period. The number of searches for 'mortgage source' on Naver more than tripled last year compared to the previous year.
Low-sugar and low-calorie trends are also appearing in gift sets introduced in the food industry for the Chuseok holiday.
|
'Mortgage Sauce & Dressing Gift Set' contains Vivid Kitchen Low Calorie Tomato Ketchup, Mortgage Sesame, Oriental Salad Dressing, and Oyster Sauce. Vivid Kitchen Sauce meets low- and low-calorie standards with sugar and calorie content of less than 5g and 40kcal per 100g, respectively. 'Jongwon Korean Cooking Seasoning Gift Set' consists of products that can be used for holiday foods such as japchae, bulgogi, and stir-fried spicy pork, as well as side dishes such as stir-fried anchovies and stir-fried spicy dried seaweed. Instead of sugar, allulose was used to reduce the sugar content per 100 g to less than 3 g.
|
Daesang Cleanwon is rapidly expanding its low-sugar and low-calorie product line by introducing five 'LOWTAG' products centered on pastes in April, three dressings in May and two drinking vinegar red vinegar in June. The newly introduced 'LOWTAG' mortgage sauce this month is a total of three types: ▲ mortgage oyster sauce ▲ mortgage sweet chillis ▲ mortgage pork cutlet sauce, which is characterized by lower sugar content and calories using ingredients extracted from stevia leaves and allulose produced by the target. Within this year, it plans to expand its lineup of low-sugar sauces by launching four additional types, including low-sugar ketchup, low-sugar honey mustard, low-sugar seasoned chicken sauce, and low-sugar mayonnaise.
|
Recently, CJ Cheil Jedang launched nine low-sugar lineups 'Sugar Light', which significantly reduced sugar content compared to existing products, and announced its plan to grow the low-sugar sauce and sauce market, which is a basic ingredient for cooking. Three types of 'Snow White Sugarlight Low-Garge Dressing', three types of low-Garge Oyster Sauce, low-Garge Seasoning, and low-Garge Entertainment will be introduced one after another.
An industry official said, "We expect demand for low- and low-calorie products to continue to increase as the 'Health Digging' that carefully checks nutritional ingredients and focuses on health care among the MZ generation becomes more common."
This article was translated by Naver AI translator.
