GS Group Announces the Opening of the 4th Hackathon, Chairman Huh Tae-soo's Real Job to Spread AI Ecosystem
Sep 08, 2025
GS Group will hold '4th GS Group Hackathon' in Parnas, Westin Seoul, for two days from September 8th (Mon), and will begin to apply AI (artificial intelligence) in the business field.
This year's theme is 'PLAI: Play with GenAI', which means that Generative AI is applied to various parts of the workplace to make innovation enjoyable.
837 people (256 teams), including all GS affiliates and external organizations, participated in this competition, the largest ever. 428 people gathered directly at the site, and 409 people participated in the online remote league held last month. With the removal of physical restrictions, the voluntary participation of executives and employees more than doubled from the previous year.
Participants will conduct the entire process in a dense manner, from defining problems to presenting solutions to creating service prototypes using Generative AI for about 30 hours per night. At the competition hall, various innovations were poured out to improve customer experience at each workplace, including work efficiency ideas incorporating AI, and gas stations, convenience stores, and construction sites. The selected excellent team will be implemented with group-level support.
In particular, GS's own artificial intelligence conversion (AX) platform 'MISO' and the vibration coding tool 'v0' provided by global tech company Vercell were introduced this year, further enhancing the completeness of the results. Vibe coding, which allows even people with no development experience to create codes or web screens by entering natural language, matched the speed of the hackathon, which requires realizing ideas and producing results in a short time.
Chairman of GS Huh Tae-soo "When Generative AI is combined with a member's field domain knowledge, the key to solving the problem can be found.""AI is only valued when it is used in real business." GS will actively develop and share platforms and cases to contribute to the leap forward of the AI ecosystem in Korea."
GS emphasizes that in a situation where domestic AI discourse is centered on infrastructure such as semiconductor chips and LLM (large-scale language models), the true value of AI lies in field utilization. Hackathon, which marks its fourth anniversary this year, has become not just an idea contest, but a place to gain successful experience in defining problems on its own and solving them with AI. It contains a message that even AI experts should use AI directly because it is difficult to create a field-optimized model if they lack domain knowledge in a specific field.
This year's competition was also opened to external organizations such as public enterprises and startups. Outside participants who were paying attention to GS Group's AX move experienced GS's platform and method firsthand and challenged them to solve problems, and were also provided with networking opportunities between industries.
GS aims to take the lead in creating a balanced Korean AI ecosystem by spreading cases and platforms developed within the group. Abbreviation for Innovation Organization 52g ('5pen2novation GS'. Organizations created to spread digital innovation at the GS Group level) provide tools, education, and communities, and have prepared a structure that ranges from small field improvements to new business opportunities. Sharing and spreading performance among affiliates is also a characteristic of GS innovation.
This year's theme is 'PLAI: Play with GenAI', which means that Generative AI is applied to various parts of the workplace to make innovation enjoyable.
837 people (256 teams), including all GS affiliates and external organizations, participated in this competition, the largest ever. 428 people gathered directly at the site, and 409 people participated in the online remote league held last month. With the removal of physical restrictions, the voluntary participation of executives and employees more than doubled from the previous year.
Participants will conduct the entire process in a dense manner, from defining problems to presenting solutions to creating service prototypes using Generative AI for about 30 hours per night. At the competition hall, various innovations were poured out to improve customer experience at each workplace, including work efficiency ideas incorporating AI, and gas stations, convenience stores, and construction sites. The selected excellent team will be implemented with group-level support.
In particular, GS's own artificial intelligence conversion (AX) platform 'MISO' and the vibration coding tool 'v0' provided by global tech company Vercell were introduced this year, further enhancing the completeness of the results. Vibe coding, which allows even people with no development experience to create codes or web screens by entering natural language, matched the speed of the hackathon, which requires realizing ideas and producing results in a short time.
Chairman of GS Huh Tae-soo "When Generative AI is combined with a member's field domain knowledge, the key to solving the problem can be found.""AI is only valued when it is used in real business." GS will actively develop and share platforms and cases to contribute to the leap forward of the AI ecosystem in Korea."
GS emphasizes that in a situation where domestic AI discourse is centered on infrastructure such as semiconductor chips and LLM (large-scale language models), the true value of AI lies in field utilization. Hackathon, which marks its fourth anniversary this year, has become not just an idea contest, but a place to gain successful experience in defining problems on its own and solving them with AI. It contains a message that even AI experts should use AI directly because it is difficult to create a field-optimized model if they lack domain knowledge in a specific field.
This year's competition was also opened to external organizations such as public enterprises and startups. Outside participants who were paying attention to GS Group's AX move experienced GS's platform and method firsthand and challenged them to solve problems, and were also provided with networking opportunities between industries.
GS aims to take the lead in creating a balanced Korean AI ecosystem by spreading cases and platforms developed within the group. Abbreviation for Innovation Organization 52g ('5pen2novation GS'. Organizations created to spread digital innovation at the GS Group level) provide tools, education, and communities, and have prepared a structure that ranges from small field improvements to new business opportunities. Sharing and spreading performance among affiliates is also a characteristic of GS innovation.
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This article was translated by Naver AI translator.
