Guangdong Pharmaceutical and Jeju Development Corporation Sign a Main Contract for Consignment Sales of Samdasoo Jeju...Distribution outside of Jeju Island between 2026 and 2029
Sep 25, 2025
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Key officials, including Kwangdong Pharmaceutical Chairman Choi Sung-won and Jeju Development Corporation President Baek Kyung-hoon, attended the contract signing ceremony held at the Jeju Development Corporation in the afternoon of September 25.
According to the Jeju Development Corporation, the contract is based on the results of the open competitive bidding from June 5 to July 24, and the evaluation of the selection of the consignment company was conducted transparently and fairly with the participation of a jury composed of all external experts according to the relevant regulations. On July 30, the Jeju Development Corporation selected Guangdong Pharmaceutical as the preferred bidder and confirmed it as the final partner through detailed negotiation procedures.
Under the contract, Kwangdong Pharmaceutical will supply and sell Samdasoo of Jeju through online and offline distribution channels such as large discount stores, convenience stores, SSMs (enterprise supermarkets), Hanaro Mart, online malls, and B2B, excluding Jeju Island, for four years from January 1, 2026 to December 31, 2029. The direct online mall (Samdasoo App), directly operated by the Jeju Development Corporation, was excluded from the scope of this contract.
In the future, the two companies plan to promote △national consumer contact points △ digital distribution channels diversification △ logistics efficiency △ export activation △ environmental and ESG management expansion as joint tasks.
Meanwhile, Jeju Samdasoo remains the overwhelming number one in the domestic bottled water market with a 40% share. Through this contract, Kwangdong Pharmaceutical and Jeju Development Corporation plan to further solidify market leadership and strengthen the foundation for sustainable growth.
Baek Kyung-hoon, president of Jeju Development Corporation, said "Jeju Samdasoo has been loved for 27 years since its launch due to the highest quality and clean taste of water created by Hallasan Single Water Source."Through this contract, we will try to meet the changing consumer needs along with Guangdong Pharmaceutical and realize higher consumer satisfaction"
Chairman Choi Sung-won of Kwangdong Pharmaceutical Co., Ltd. "As a trusted distribution partner, we will further solidify Jeju Samdasoo's market No. 1 position and provide new value to consumers through synergy between the two companies."," he stressed.
This article was translated by Naver AI translator.
