The number of babies born has decreased, but the demand for speech therapy has increased...Center usage amount 23.6% ↑
Sep 08, 2025
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According to Shinhan Card's Big Data Research Institute, after analyzing keywords related to developmental tests for children under the age of 13 through SNS over the past two years, 'intelligence tests' were mentioned the most at 18.4%. It was followed by a 'temperature test' with 16.4%, and 'language test' was also frequently mentioned with 10.0%. It is interpreted that the interest in the growth and development of children increases by easily accessing the contents of parenting and education experts through various channels, and various developmental tests are conducted to raise children according to their natural temperament and disposition.
Growth and health-related keywords were different by age, and in those under 7 years old, there were many mentions of 'language therapy' except for health-related keywords such as 'cold' and 'fever'. Interest in 'language therapy' seems to have increased as the number of opportunities to face people decreases and language development is delayed due to social distancing, etc. born during the COVID-19 period.
In fact, the number of language development treatment centers in the first half of 2025 increased by 26.2% compared to the first half of 2022. During this period, the number of use of treatment centers increased by 12.9% and the amount of use increased by 23.6%, which is interpreted as a large increase considering the decrease in the number of births during the same period.
In addition, the use of the 'Care' platform, which matches teachers 1:1 according to their interests and tendencies, has also increased along with the growing interest in the 'temperature test' that identifies children's natural temperament. The number of customers using 'Care' matching platforms such as click crocodiles and growers jumped 58.6% from two years ago, and the main customers were in their 30s (48.3%) and 40s (44.5%). A matching platform that provides parents who have just started parenting with a variety of education along with 'care' is emerging as a new educational option.
On the other hand, there was also a clear tendency to use various physical education institutes for physical development during the growth period. Compared to two years ago, the number of franchisees in jump rope, soccer, and basketball academies increased 32.7%, 32.8%, and 14.4%, respectively, and the number of uses also increased by 42.5% for jump rope, 40.0% for soccer, and 26.2% for basketball. It is interpreted that the number of parents who love physical education institutes as a place for exchanges with their peers as well as physical development through physical education activities has increased.
Shinhan Card's Big Data Research Center said "By analyzing the latest parenting trends, we were able to confirm the concerns of the parents' generation and the different educational environment for their precious children in the age of low birth rate."," he said.
This article was translated by Naver AI translator.
