Zero Base One Han Yu-jin, HK InnoN B-Wants Ambassador...Proceed with the Clear Selfie Routine Campaign
Sep 11, 2025
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HK Innoen said it was selected as an ambassador because it judged that Han Yu-jin's clear and transparent image of the 5th generation K-pop representative idol Zero Base 1 matched the image of "Youth Icon" and B-Wants' image.
B-Wants is a slow-aging skincare brand for the 2030 generation, introducing a variety of lines such as ▲ eye care ▲ elastic glow care ▲ Kimi-Job T-Care ▲ sun care. Representative products include 'peptide-X Perming Eye Serum Stick' and 'Cweed PDRN Glow Pill Off Mask' and can be purchased from Olive Young and Naver's official smart store 'Bewants Mall'.
Starting with the appointment of Ambassador, HK Innoen will host a new SNS campaign 'Clean Gyeol Selfie Routine' with Han Yu-jin. It will propose a quick and simple skincare routine in a busy daily life to deliver a message so that consumers can take care of healthy skin according to their skin concerns. Han Yu-jin's various appearances can be found on B-Wants' official SNS channel Instagram and X (formerly Twitter).
HKINOEN Beauty Marketing Team Manager "Bewantz has a philosophy of 'self-directed slow aging' to find a skincare routine that suits his skin environment.""As Zero Base One Han Yu-jin is an artist with a global fandom, I would like to expand communication with the global MZ generation as well as domestic and global MZ generation and convey brand philosophy with this selection. "
This article was translated by Naver AI translator.
