1020 Inner Beauty, 3040 Fatigue Improvement, 5060 Slow Aging…Differences in preference for health functional foods by age
Oct 20, 2025
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GS25, a convenience store run by GS Retail, predicted that the cumulative sales of 'dry food' would exceed 1 million by the end of this month.
The products that recorded the highest sales were identified as vitamins. It was analyzed that it became the number one sales volume due to even consumption among all age groups.
Excluding vitamins, there was also a clear trend difference in the preferred 'dry food' by age group. The 1020 purchased the most dry food related to 'Inner Beauty', such as single-balanced shakes and diet products. 3040, which has a large number of office workers, focused on fatigue improvement such as milk thistle and black maca, and dry food centered on liver health. It was found that 5060 found the most lutein, blood sugar management products 's slow aging' related products.
Meanwhile, a unique trend of consuming 'dry food' through convenience store quick commerce is also spreading. The number of customers ordering 'dry food' by pickup or delivery is increasing. According to GS25's analysis of quick commerce sales of our neighborhood GS app, sales in health-related categories jumped 60% year-on-year from August to October 15 when the 'Dry Food' was released. Sales (health categories) of 500 stores specialized in 'dry food' jumped 2.5 times during the same period.
Thanks to better-than-expected responses, GS25 plans to quickly expand the lineup of 'dry food' to about 40 types by the end of the year. The plan is to speed up the expansion of the lineup, focusing on customization by age based on customer data 'dry food'. In addition, in order to lower the entry hurdles of 'dry beginners' and expand the base, special promotions will be expanded and introduced.
This article was translated by Naver AI translator.
