Daewoong Pharmaceutical Releases Impact Time A+ Stick Jelly for Test takers Ahead of the College Scholastic Ability Test...We'll also show you a limited-edition special package for collaboration with T1
Oct 15, 2025
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According to a survey by the Korea Centers for Disease Control and Prevention, one in five middle and high school students in Korea consume high-caffeinated drinks more than three times a week to wake up from sleepiness. However, adolescents have a lower ability to decompose caffeine than adults, so they have a high risk of side effects such as palpitations, insomnia, indigestion, and nervousness. As a result, the alternative food market called 'Study Jelly' is growing rapidly, especially among the youth and the younger generation, and it is attracting attention as an alternative to coffee and energy drinks.
Daewoong Pharmaceutical introduced 'Impact Time A+ Stick Jelly' for test takers and teenagers in line with these consumer demands.
It is a 'stick-type jelly' that can be easily eaten anytime, anywhere, especially by combining vegetable natural caffeine and L-theanine in a 2:1 ratio to reduce tension caused by caffeine intake and help maintain stable immersion. L-Theanine is a natural amino acid contained in green tea, and when consumed together with caffeine, it has been reported that the accuracy and concentration in cognitive performance tasks are significantly improved compared to placebo.
In addition, 200 mg each of choline and inositol was blended. The raw properties of choline and inositol are known to increase the synthesis of neurotransmitters and control their balance, respectively. In addition, 1,000mg of taurine and 8 types of vitamin B groups added vitality, and 3,000mg of lemon concentrate realized a refreshing taste to wake up drowsiness.
It also collaborated with the global e-sports team 'T1(Tone)' to introduce a limited edition special package. This package contains the image of the T1 team with the slogan of 'Concentration Secret to A+' and intuitively expresses 'Immersion' to further strengthen the contact point with the younger generation.
Park Eun-kyung, head of the CH Marketing Department, said, `Impact Time A+ Stick Jelly is a product released in consideration of both the environment of students and parents' concerns ahead of important exams and projects,' adding, `We expect it to be a new alternative for both test takers and parents instead of high-caffeinated drinks.'
This article was translated by Naver AI translator.
