GS Partners With Global AI Company Bussell to Realize Vision for All Employees Developers
Oct 24, 2025
GS Group announced on the 23rd (local time) that it has signed a strategic partnership (MOU) with global AI company Vercel to accelerate artificial intelligence (AX) innovation at the AI conference 'Ship AI 2025 held in San Francisco.
GS Managing Director Kim Jin-ah, GS Neotech Chief Technology Officer Lee Sang-oh, GS Futures CEO Huh Tae-hong, Bussell's founder and CEO Guillermo Rouch, and Chief Operating Officer Jeanne Grosser attended the signing ceremony.
Bussell is a global cloud platform company that provides tools and infrastructure to build, scale, and secure intelligent applications. Recently, it has attracted the attention of the global IT industry by introducing a development tool 'v0' that applies the concept of 'Vibe Coding'. In September, it attracted about $300 million worth of Series F investment and was recognized for its corporate value of $9.3 billion (about 11.25 trillion won).
Through this agreement, the two companies will jointly discover cases of innovation in industrial sites using vibration coding. It will also promote technical cooperation to advance GS's AX platform 'MISO'. GS Neotech has decided to oversee Bussell's domestic business. GS plans to further strengthen the organization's AI utilization capabilities by collaborating with world-class AI technology companies.
Vibe coding is a next-generation development method in which AI automatically writes code when a user's intention is input, and it is a concept that has evolved one step further from the existing No Code and Low Code. It is being evaluated as a new paradigm of digital transformation by providing a development environment that implements ideas without professional coding knowledge.
GS plans to create synergy by combining Bussell's v0 with its own platform smile. It creates an environment where actual use screens such as web pages, work tools, and data dashboards are implemented when employees who do not know coding enter ideas like talking with AI. The goal is to reduce dependence on IT departments or external developers, and to realize 'all employee development' that creates AI applications optimized for work by field staff themselves.
Currently, GS is contributing to work efficiency and problem solving by introducing more than 140 AI tools developed by field employees, centered on the organization dedicated to digital innovation '52g (5pen 2novation GS)'.
This cooperation is an extension of the philosophy of 'field-oriented AI transition' that GS Group Chairman Huh Tae-soo has emphasized. Chairman Huh has consistently emphasized that "the real value of AI lies in the field" and that "it is the employees of the field who use AI as a tool to make substantial changes."
As Jeanne Bussell, COO, said, `We are very proud to share the journey of GS, which leads AX in Korea.''We will support the completion of the process from field ideas to actual product development in 'days' instead of 'months' through this cooperation.'
GS Managing Director Kim Jin-ah, GS Neotech Chief Technology Officer Lee Sang-oh, GS Futures CEO Huh Tae-hong, Bussell's founder and CEO Guillermo Rouch, and Chief Operating Officer Jeanne Grosser attended the signing ceremony.
Bussell is a global cloud platform company that provides tools and infrastructure to build, scale, and secure intelligent applications. Recently, it has attracted the attention of the global IT industry by introducing a development tool 'v0' that applies the concept of 'Vibe Coding'. In September, it attracted about $300 million worth of Series F investment and was recognized for its corporate value of $9.3 billion (about 11.25 trillion won).
Through this agreement, the two companies will jointly discover cases of innovation in industrial sites using vibration coding. It will also promote technical cooperation to advance GS's AX platform 'MISO'. GS Neotech has decided to oversee Bussell's domestic business. GS plans to further strengthen the organization's AI utilization capabilities by collaborating with world-class AI technology companies.
Vibe coding is a next-generation development method in which AI automatically writes code when a user's intention is input, and it is a concept that has evolved one step further from the existing No Code and Low Code. It is being evaluated as a new paradigm of digital transformation by providing a development environment that implements ideas without professional coding knowledge.
GS plans to create synergy by combining Bussell's v0 with its own platform smile. It creates an environment where actual use screens such as web pages, work tools, and data dashboards are implemented when employees who do not know coding enter ideas like talking with AI. The goal is to reduce dependence on IT departments or external developers, and to realize 'all employee development' that creates AI applications optimized for work by field staff themselves.
Currently, GS is contributing to work efficiency and problem solving by introducing more than 140 AI tools developed by field employees, centered on the organization dedicated to digital innovation '52g (5pen 2novation GS)'.
This cooperation is an extension of the philosophy of 'field-oriented AI transition' that GS Group Chairman Huh Tae-soo has emphasized. Chairman Huh has consistently emphasized that "the real value of AI lies in the field" and that "it is the employees of the field who use AI as a tool to make substantial changes."
As Jeanne Bussell, COO, said, `We are very proud to share the journey of GS, which leads AX in Korea.''We will support the completion of the process from field ideas to actual product development in 'days' instead of 'months' through this cooperation.'
|
This article was translated by Naver AI translator.
