Invest in People and Possibilities KB Financial Continues Its Growth Story With Sports Prospects
Oct 15, 2025
Finance and sports seem distant at first glance, but they are in common in that they invest in people and possibilities". KB Financial Group (Chairman Yang Jong-hee) has been sponsoring promising players in the East and Summer sports for a long time and claims to be a strong supporter of the sports world.
◆ steady support for unpopular events
KB Financial Group is continuing sincere social contribution activities by providing opportunities and environments for athletes to concentrate on sports, finding prospects in unpopular sports and providing long-term support than in popular sports.
Starting with the sponsorship of the national mechanical gymnastics team in 2019, the support has been extended to the national swimming team from 2021. As a result, athletes who are active on the world stage, such as Yeo Seo-jung of mechanical gymnastics, Hwang Sun-woo of swimming, Kim Woo-min and Ji Yoo-chan, are emerging, and KB Financial's sponsorship philosophy is shining.
In March, he signed a sponsorship contract with Namadi Joel Jean, the next-generation flagship of South Korea's track and field sprint, and is also taking the lead in supporting basic sports that are the basis of sports.
◆ Korea Ice Sheet's growth partner, KB Financial Group
The first competition of the short track world tour for the 2025/26 season was recently held in Montreal, Canada. Choi Min-jeong and Kim Ki-li, who participated in this competition, are representative players who have grown with long-term support from KB Financial Group. KB Financial Group began sponsoring Choi Min-jeong by evaluating her growth potential when she was a high school student, and since then, Kim Ki-li has also been selected as a `next generation sign' and is writing a growth story together. The two athletes were able to concentrate on training without wavering thanks to constant support from KB Financial Group," he said.
KB Financial Group is supporting the national short track team for a long time to expand the base of ice sports and foster promising players. As a result, a large number of world-class athletes are produced in Korean short track, and the Korean short track remains firmly in the world's strongest position.
Meanwhile, in the field of figure skating, Cha Jun-hwan is a representative example of growing up with a long relationship with KB Financial Group. KB Financial Group began sponsoring Cha Jun-hwan in middle school, and he has now established himself as a representative player in Korean men's figure skating.
KB Financial Group has officially supported the national figure skating team since 2008, and is also supporting the development of the event by sponsoring the next generation of figure skating prospects such as Kim Chae-yeon, Shin Ji-ah, Kim Yoo-sung, and Kim Yoo-jae.
In addition, it officially sponsors the Korean curling national team and the Korean Curling Championship, continuing to pay attention and support to the popularization and expansion of the base of curling in Korea.
◆ Realize the value of growing together by holding a golf tournament
KB Financial Group is carrying out various social contribution activities with local communities through the KB Financial Star Championship, the representative major competition for Korean women's golf, and practicing the value of win-win through sports. The KB Financial Star Championship, which was promoted to a KLPGA major tournament at the same time as its creation in 2006, is the longest major tournament based on a single sponsor, marking its 20th anniversary this year.
In particular, this year, he took the lead in creating social value by operating 'Charity Zone' within the course during the competition. In the 5th hole 'KB STAR Zone', 2 million won was set aside for each ball settlement to raise up to 100 million won in self-reliance preparation youth support funds, and in the 17th hole 'KB Gold Life Zone', 3,000 kilograms of Icheon rice for self-reliant young people were set aside as donations.
In addition, it has been operating the KLPGA's first and only caddy support program for five years. It provides 500,000 won in donations to caddies wearing hats with KB Financial's logo, leading a new culture called 'A competition in which players and caddies grow together.'"
On the official practice day, KB Financial supporters such as Jeon In-ji, Bang Shin-sil, Ahn Song-yi and Park Ye-ji invited promising middle school students in Gyeonggi Province to conduct special lessons. The youth players who participated gained a sense of practice by learning swing and putting skills, game management know-how, and how to target the course from professional players.
KB Financial Group is also continuously discovering the next generation of Korean women's golf stars through the KB Financial Group Women's Amateur Golf Championship. Among the all-time winners are Kim Hyo-joo (2009), Ko Jin-young (2012), and Ji Han-sol (2013).
In addition, KB Financial Group has been steadily supporting donations for the development of Korean amateur golf since 2012, and this year also delivered a donation worth 300 million won to the Korea Golf Association.
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KB Financial Group is continuing sincere social contribution activities by providing opportunities and environments for athletes to concentrate on sports, finding prospects in unpopular sports and providing long-term support than in popular sports.
Starting with the sponsorship of the national mechanical gymnastics team in 2019, the support has been extended to the national swimming team from 2021. As a result, athletes who are active on the world stage, such as Yeo Seo-jung of mechanical gymnastics, Hwang Sun-woo of swimming, Kim Woo-min and Ji Yoo-chan, are emerging, and KB Financial's sponsorship philosophy is shining.
In March, he signed a sponsorship contract with Namadi Joel Jean, the next-generation flagship of South Korea's track and field sprint, and is also taking the lead in supporting basic sports that are the basis of sports.
◆ Korea Ice Sheet's growth partner, KB Financial Group
The first competition of the short track world tour for the 2025/26 season was recently held in Montreal, Canada. Choi Min-jeong and Kim Ki-li, who participated in this competition, are representative players who have grown with long-term support from KB Financial Group. KB Financial Group began sponsoring Choi Min-jeong by evaluating her growth potential when she was a high school student, and since then, Kim Ki-li has also been selected as a `next generation sign' and is writing a growth story together. The two athletes were able to concentrate on training without wavering thanks to constant support from KB Financial Group," he said.
KB Financial Group is supporting the national short track team for a long time to expand the base of ice sports and foster promising players. As a result, a large number of world-class athletes are produced in Korean short track, and the Korean short track remains firmly in the world's strongest position.
Meanwhile, in the field of figure skating, Cha Jun-hwan is a representative example of growing up with a long relationship with KB Financial Group. KB Financial Group began sponsoring Cha Jun-hwan in middle school, and he has now established himself as a representative player in Korean men's figure skating.
KB Financial Group has officially supported the national figure skating team since 2008, and is also supporting the development of the event by sponsoring the next generation of figure skating prospects such as Kim Chae-yeon, Shin Ji-ah, Kim Yoo-sung, and Kim Yoo-jae.
In addition, it officially sponsors the Korean curling national team and the Korean Curling Championship, continuing to pay attention and support to the popularization and expansion of the base of curling in Korea.
◆ Realize the value of growing together by holding a golf tournament
KB Financial Group is carrying out various social contribution activities with local communities through the KB Financial Star Championship, the representative major competition for Korean women's golf, and practicing the value of win-win through sports. The KB Financial Star Championship, which was promoted to a KLPGA major tournament at the same time as its creation in 2006, is the longest major tournament based on a single sponsor, marking its 20th anniversary this year.
In particular, this year, he took the lead in creating social value by operating 'Charity Zone' within the course during the competition. In the 5th hole 'KB STAR Zone', 2 million won was set aside for each ball settlement to raise up to 100 million won in self-reliance preparation youth support funds, and in the 17th hole 'KB Gold Life Zone', 3,000 kilograms of Icheon rice for self-reliant young people were set aside as donations.
In addition, it has been operating the KLPGA's first and only caddy support program for five years. It provides 500,000 won in donations to caddies wearing hats with KB Financial's logo, leading a new culture called 'A competition in which players and caddies grow together.'"
On the official practice day, KB Financial supporters such as Jeon In-ji, Bang Shin-sil, Ahn Song-yi and Park Ye-ji invited promising middle school students in Gyeonggi Province to conduct special lessons. The youth players who participated gained a sense of practice by learning swing and putting skills, game management know-how, and how to target the course from professional players.
KB Financial Group is also continuously discovering the next generation of Korean women's golf stars through the KB Financial Group Women's Amateur Golf Championship. Among the all-time winners are Kim Hyo-joo (2009), Ko Jin-young (2012), and Ji Han-sol (2013).
In addition, KB Financial Group has been steadily supporting donations for the development of Korean amateur golf since 2012, and this year also delivered a donation worth 300 million won to the Korea Golf Association.
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This article was translated by Naver AI translator.
