Plant-based tuna is coming out...It tastes similar to actual tuna. It's 37% cheaper
Oct 02, 2025
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A food company introduced the product after tuna prices soared due to a drop in catches.
According to Japanese media, including Nikkei Asia, food company Mitsui DM Sugar recently developed a plant-based tuna named `Osakana Kakumei, a fish revolution' and is set to be released next year.
The product will be sold for about 2,000 yen (about 19,000 won) per kilogram, which is much cheaper than regular tuna (about 3,262 yen per kilogram and about 30,000 won per kilogram) sold at the Tokyo Fish Market.
Mitsui DM Sugar is originally known for making sugar, but this time, it has developed a plant-based product that reproduces the texture and taste of tuna (maguro) for sashimi using konjac, seaweed, and bamboo fiber. The company made it for people who like tuna sashimi but cannot eat fish due to health problems or dietary restrictions", he explained.
The development team noted that there are surprisingly many people who want to eat raw fish but can't"We look forward to establishing this product like crab meat that is loved worldwide in the future."
Meanwhile, Atlantic tuna, which is enjoyed in Japan, is moving its habitat due to recent sea warming, reducing its catch.
This article was translated by Naver AI translator.