Smilegate Releases Korean Horror Game Alleyway Through Stove: Ear Scents
Oct 29, 2025
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Smilegate announced on the 29th that it will officially release a Korean horror game 'Alley Road: Guiheun'.
'Alley Road: Earring' is a project initiated by Smilegate with the aim of creating global success stories for K-horror games, and developer AIX Lab is challenging PC package horror games for the first time through this work based on its VR, AR, and XR-based content production experience. In the early stages of development, it was selected by the Korea Creative Content Agency's 「2025 Game Content Production Support Project」 and was recognized for its potential, and signed a global publishing contract with Smilegate in recognition of its skills with the horror VR title"Hunga VR" and"Prohibited Art VR".
It is a horror adventure game about the survival of the protagonist 'So-yeon' who was heading home late at night, trapped in an endless alleyway, and users should try to escape by separating the supernatural phenomenon 'ear mark' that permeates the alley from the strange phenomenon 'heoblin' that can occur in reality. Smilegate said that in the search and judgment using mobile phone cameras and bracelets, familiar places can experience the Korean-style occult sensibility that turns into a space of fear.
The game received high attention at the unveiling of the demo build and the Busan IndiConnect Festival (BIC) 2025 demonstration. Related play videos have been viewed more than 2 million times on YouTube, and even in private FGT (Focus Group Test), 'I thought it would be quite scary, but it's so scary', 'The horrors of Korean alleyways are properly embodiedfavorable reviews such as ' Smilegate and AIX Lab reported that they have greatly strengthened their completeness by actively reflecting feedback and directing, optimizing, and responding to bugs.
'Alley Road: Earring' is officially released through Smilegate's global gaming platform Stove. To mark the launch, it will be available until November 18 for up to 15% off. In addition, on the horror special stove promotion page, you can see new horror movies and indie games that are popular along with various discount coupons.
This article was translated by Naver AI translator.
