Cho So-yeon selected CJ WellCare Biocore model...Campaign to commemorate the launch of the new skin immunization lactobacillus capsule is underway

Nov 03, 2025

Cho So-yeon selected CJ WellCare Biocore model...Campaign to commemorate the launch of the new skin immunization lactobacillus capsule is underway



So Soo-yeon has been selected as a brand model for CJ WellCare's skin lactic acid bacteria 'BYOCORE'.

CJ Wellcare launched a new product of 'BYOCORE' and selected actor So Soo-yeon after Choi Hwa-jung, an existing brand model.

It will continue to expand the target of the 'Biocore' brand to young people through the Sojuyeon of clean and healthy images, and will convey the core message of 'Care from the root of the skin, Beauty Inside Out'. Soju-yeon plans to continue various activities, such as introducing clear and healthy skin care routines using 'Biocore Skin Immunity Lactobacillus' through videos recently released at Olive Young stores.




The 'BioCore Skin Immunization Lactobacillus Capsule' contains probiotic (CJLP133) lactobacillus that has been recognized for its skin immune function by the Ministry of Food and Drug Safety for the first time in Korea. It contains 10 billion lactobacilli and fructooligosaccharides that can help intestinal health, and the neobiotic formula has been applied to increase intestinal viability and settlement.

This new product contains dual functionality of skin immunity and intestinal health, and is developed as a 170mg ultra-small room temperature capsule, making it easy to carry and store. In addition to the existing powder stick formulation, the launch of new formulations has expanded consumer choices. It can be purchased on major online channels such as CJ The Market, Naver Brand Store, and Olive Young.

In addition, 'Biocore Skin Immunity Lactobacillus' was selected as a 'All Young Pick' product in November at Olive Young, and planned packages are organized and special discount promotions are held at major stores and Olive Young online malls nationwide. The package is a special planning configuration that presents an additional 20 bags for a limited 30 bags in November.




A CJ WellCare official said "BioCore skin immune lactobacillus has been loved by the 2030 generation, with sales growing 120% this year compared to last year."As the number one skin lactic acid bacteria brand in Korea, we will further publicize the functionality and reliability of skin immune lactobacillus in the future."



This article was translated by Naver AI translator.