Tsai Communications Enter IP Business With Sales-Type Commerce Content for Celebs' Collection... Hwangbo and Poongja have been chosen as MCs

Nov 04, 2025

Tsai Communications Enter IP Business With Sales-Type Commerce Content for Celebs' Collection... Hwangbo and Poongja have been chosen as MCs
Picture: Still cuts to commerce-type content (photo courtesy of Tsai Communications)



Tsai Communications announced on the 4th that it will enter its own IP (intellectual property)-based content business in earnest. Through this, Tsai Communications expands its scope to a commerce-type content business along with existing advertising and marketing business models.

The first commerce-type content has an original concept of 'Providing an opportunity to purchase items picked and owned by a celebrity at a super-special price'. It is a method of collecting popular celebrity's affection in the form of a business trip market and selling it on a linked commerce platform, and it is designed to generate sales by providing a different consumption experience to purchase celebrity collections at a low price on the linked commerce platform, away from the existing PPL advertising revenue.

The content consists of about 20 minutes of episodes per episode, and singer Hwangbo and broadcaster Satire are the main MCs. The production was co-produced by Yang Sang-geun, producer of the popular YouTube program 'What's Up Man 2', and 'Bus Stop' to enhance its completeness. It officially launches a dedicated YouTube channel earlier this month and is uploaded regularly every week. Clips for shorts and reels will also be produced separately and released two to three episodes per week.




A representative of Tsai Communications said, "Based on the stable main business focused on advertising and marketing, we will continue to grow revenue by linking YouTube and broadcast content IP with the commerce business."."



This article was translated by Naver AI translator.