Lee Je-hoon sold a construction company, and this time, he will take over a game company..a reverse idea (the art of negotiation) of overturning the board
Mar 14, 2025
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In JTBC's Saturday-Sunday drama 『The Art of Negotiation』 (written by Lee Seung-young, directed by Ahn Pan-seok), which premiered last week, the interests surrounding the M&A team leader Yoon Jun-no (Lee Je-hoon) and him were fiercely intertwined, creating a thrilling catharsis. In response, we pointed out the timeline that flowed breathlessly from the formation of the M&A team to the sale of the mountain construction and the points to enjoy the 3rd and 4th episodes more excitingly.
First, the industrial group is on the verge of bankruptcy if it fails to repay 11 trillion won in debt. Chairman Song Jae-sik (played by Sung Dong-il), who could not be seen over the collapse of the company, invited M&A expert Yoon Jun-no, who is called the "white 蛇" of the negotiating world, to the headquarters to overhaul the group's finances. Yoon Jun-ho then formed a team by joining Oh Soon-young (Kim Dae-myung), a lawyer who worked together, Kwak Min-jeong (Ahn Hyun-ho), and New Face Intern Choi Jin-soo (Cha Kang-yoon). After that, he handled the work quickly and began the group's rehabilitation process.
His first plan was to sell the Kathy Cowin Mountain Construction, the birthplace of the Kathy Cowin Group. Yoon Jun-no's reverse idea of raising funds by selling the largest cash cow, rather than cleaning up insolvent companies, shocked everyone in the group.
Above all, Chairman Song Jae-sik, who heard of the plan to sell KDB Construction Co., ordered the company to receive double digits, an amount far exceeding the expected transaction price of 7 trillion won. On top of that, Ha Tae-soo (Jang Hyun-sung), the executive director of the Sanin Group, who showed explicit hostility to Yoon Jun-no's appearance, caused conflict by cleverly interfering with the political quality using his lines. Standing in front of the seemingly impossible mission, Yoon Jun-no moved according to his own plan, regardless of the backlash and non-cooperation within the group.
In particular, a decisive shot was needed to maximize the sale price of Sanin Construction as Song Jae-sik demanded. Yun Juno showed his temperament as an adventurer once again at the last negotiating table of Binh D&I, which decided to acquire and merge Sanin Construction at a relatively high bid price. This is because it has come up with the trick of taking care of the social image by solving the sad stories and concerns of residents. Yoon Jun-no's insight, which instilled a rare heartwarming story in the cutthroat M&A process, drew admiration.
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In addition, Yun Juno is predicting the expansion of the e-commerce business, which is similar to the weakness of the industrial group. Attention is focusing on whether it will be able to discover new momentum as a latecomer in a market where prominent companies are already leading.
The future of the mountain group, which will be hit by a bigger storm, can be seen in JTBC's Saturday-Sunday drama 'Negotiation Technology', which airs at 10:30 p.m. on the 15th.
soulhn1220@sportschosun.com
