KBS, Kang Ho-dong and Park Bo-gum, will the viewership be out of the 0% range (Roundup)
Mar 07, 2025
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A briefing session on KBS Spring's new entertainment program was held at KBS New Hall in Yeouido, Yeongdeungpo-gu, Seoul on the 7th. KBS Entertainment Center Director Han Kyung-cheon, 1CP Lee Hwang-sun, 3CP Park Deok-sun, 4CP Park Seok-hyung, and 5CP Park Min-jeong attended the site.
The new entertainment programs that were unveiled on this day are Kang Ho-dong's return to KBS, 『Study and Nolbu』, 『Problematic Children』 in the rooftop room』, 『The Seasons - Park Bo-gum's Cantabile" and 'Going Jung Lee Min-jung'.
Regarding the lineup of new entertainment programs, a director of the entertainment center said, `Last year, we introduced a lot of experimental programs, but there were many trials and errors. This year, I tried to cast the public," he said. In the meantime, Kang Ho-dong will return to KBS for the first time in 13 years after 'My Neighborhood Arts and Sports', and 'Troubles in the rooftop room' will return with the feeling of Returns. In the case of Lee Min-jung, it is the first time for a terrestrial outdoor entertainment variety show, so KBS is looking forward to it. He was greedy, too. We tried to cast a cast that the 20s and 40s liked as much as possible."
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After a year, 'Hong Kim Dong-jeon' was recreated on Netflix under the new name 'Doriver: Finding the Lost Screw'. Released on the 23rd of last month, 'Doriver: Finding the Lost Screw' stars Kim Sook, Hong Jin-kyung, Jo Se-ho, Joo Woo-jae, and Woo-young, the existing members of 'Hong Kim Dong-jeon', and Park In-seok, the producer, directed it. In particular, some argued that the abolition factor was a problem with the channel, not the program, as Netflix proved its hot topic by ranking No. 1 in the global market.
In response, a director of the entertainment center said "KBS' "Hong Kim Dong-jeon" and Netflix's "Doriver: Finding the Lost Screw" have different tension. Although 'Hong Kim Dong-jeon' has been broadcast on KBS for more than a year and a half with the appeal of young viewers, it was lacking because we are a public broadcaster and run on a subscription fee, so our finances are not good"Public broadcasting inevitably has a different way of solving OTT and deliberation regulations because they are completely different." I don't think we should take sensationality and violence. Since KBS is a public broadcaster, it cannot launch a program no matter how popular it is unless the whole family can watch it."
In addition, they talked about the secret behind the casting of Joo Woo-jae with MC Hong Jin-kyung, who newly joined the season 2 of 'Trouble Kids in the Rooftop Room'. Director Park Min-jeong: KBS colleagues are happy to see that "Doriver: Finding the Lost Screw" topped Netflix"Kim Sook is an original member of our MCs, and Hong Jin-kyung has experienced a daily MC before, and she sent me a love call to call me whenever she was available. Joo Woo-jae was selected because he was looking forward to his chemistry with Kim Jong-guk. Since the genres of 'Hong Kim Dong-jeon' and 'Doriver: Finding the Lost Screw' are different, there will be new points to watch, he said.
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This seems to be due to the conflict between KBS and One Hundred over Xiumin's appearance in 'Music Bank'. Big Planet Made Entertainment, to which Lee Soo-geun and Lee Moo-jin belong, is a subsidiary of One Hundred, such as INB100, to which EXO Xiumin, Baekhyun and Chen belong.
The head of the entertainment center "I'm grateful that he's the object of interest because he's interested in 'Music Bank' among the various programs." In fact, I know 'Music Bank' because I've been doing it all since the days of 'Director Bank'. The production team finished 99% of the cast of the show"This is a matter of communication between the production team and the agency. 'Limousin Service' also has no intention of replacing it with another host, not Lee Jin-woo. I will wait until Mr. Lee Moo-jin returns."
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Park Seok-hyung's CP said "The Seasons" had low ratings, but it was not in the 0% range and in the 1% range. You might think that's the case there, but there is a big difference between subtracting 10,000 won from 1 million won and subtracting 10,000 won from 100,000 won. I've averaged the ratings for the past six seasons, and I'm sure it's 1%."
In the meantime, there can be many standards in evaluating programs. In particular, public broadcasters such as KBS have strong ratings, but "The Seasons" has high buzz and content reach rates. I think it's YouTube views that show up. Last year's clip views of The Seasons totaled more than 300 million views. I don't know the revenue, but the views are overwhelming on KBS. I hope that's also considered. I think the more diverse the content and the more platforms there are, the more diverse the evaluation factors should be."
Finally, he asked for attention to the performance of the new MC Park Bo-gum. "For the first time in the history of 'The Seasons', a non-musician actor has been selected as the host," said CP Park. "A new MC named Park Bo-gum is also an adventure for us. Due to the nature of the music program, understanding and respect for each other is essential because there is a lot of one-on-one talk with the performers. In that sense, Park Bo-gum said, "I don't think there will be any problems in communicating with musicians, and I think it will melt well into the program."
antahn22@sportschosun.com
