The chairman of the soju company who made a red clay road with his own money of 20 billion won will appear.
In EBS and E-channel co-production 'Seo Jang-hoon's Neighbor Millionaires' (hereinafter 'Neighbor Millionaires'), which will air at 9:55 p.m. on the 14th, Cho Woong-rae, chairman of Daejeon and Chungnam region's representative soju companies with annual sales of about 50 billion won (as of 2022) will appear. Cho Woong-rae is also famous for creating a 14km-long red clay road on Gyejoksan Mountain in Daejeon, which was filled with gravel in the past, and making it the "Holy Place for Barefoot Walking".
Gyejoksan Mountain Red Clay Road, which first began in 2006 and marks its 20th anniversary this year, hosts various cultural events, including barefoot festivals in May every year, and has become a representative attraction for healing and communication. In addition, it is selected as the longest red clay road in Korea and is attracting 1 million people from all over the country every year. Cho Woong-rae has been paying all expenses for the construction and maintenance of this loess road at his own expense. The scale amounts to 1 billion won in annual maintenance costs and 20 billion won over 20 years. As for the reason for the creation of the red clay road, Cho Woong-rae reveals his eccentricity, saying, "I'm a sick and weak guy." The hidden story of Cho Woong-rae, who spent 20 billion won on a mountain owned by Daejeon City, not his own land, can be found on the broadcast of 'Neighbor Millionaires'.
Meanwhile, Seo Jang-hoon, the representative clean king of the entertainment industry, tries to walk barefoot for the first time in broadcasting through `The Millionaire Next Door.' Chairman Cho Woong-rae embarrassed Seo Jang-hoon, who visited Gyejoksan Mountain, by suggesting, `Take off your shoes and walk barefoot once.' Seo Jang-hoon responded, "I've never walked barefoot."I hesitated, "I don't think I can walk barefoot..." and activate "Neat Instinct" However, after a while, Seo is spotted walking barefoot on the dirt with Jonathan for the first time in his life.
